Infinix, the tech brand tailored for the younger generation, has unveiled its cutting-edge E-Color Shift Technology at ShowStoppers CES 2024. This breakthrough allows mobile phone panels to change and maintain vibrant colors without draining power. Infinix also showcased its AirCharge and Extreme-Temp Battery concept devices, aiming to reshape the mobile industry.

Innovative Recognition

Infinix’s E-Color Shift Technology received the prestigious Omdia Innovation Award at ShowStoppers CES 2024, specifically under the ‘Audio Technologies, Mobile Communications, and Home Entertainment Hardware’ category.

User-Centric Approach

Liang Zhang, Deputy General Manager at Infinix Mobility, expressed the brand’s commitment to Gen Z consumers. Infinix explores customization possibilities through a software application, enabling users to personalize up to 60 areas on the hardware with various colors. This approach allows users to express individuality and convey distinctive information through unique phone designs.

Mesmerizing Smartphone Back Panel Customization

The E-Color Shift technology, featuring E Ink Prism™ 3, transforms smartphone personalization. Microstructures with color particles carrying charges enable the phone’s back panel to change ‘skins’ without consuming power. Users can create a fresh look by displaying time, mood, and other features, providing a unique and expressive device.

Unmatched Charging and Performance

Infinix showcased the AirCharge and Extreme-Temp Battery technologies at the event. AirCharge employs multi-coil magnetic resonance and adaptive algorithms, facilitating wireless charging up to 20 cm at 60-degree angles. The technology ensures safety, with frequencies below 6.78 MHz and a 7.5W power delivery, allowing users to charge devices conveniently during various activities.

In collaboration with top tech suppliers, Infinix addresses the issue of mobile phone battery failure in extreme cold with the Extreme-Temp Battery. This innovative battery, with biomimetic electrolyte and fusion solid-state technology, operates seamlessly in temperatures as low as -40°C, providing dependable performance and endurance.

Debut of ‘Infinix Carpool Show

Infinix introduces its inaugural ‘Infinix Carpool Show,’ where tech and lifestyle influencers explore upcoming mobile charging technologies. The series, unveiled on Infinix’s official global social media platforms during CES week, offers a firsthand experience of these innovations.

Stay tuned to Infinix Malaysia’s Official Facebook, Instagram, YouTube, TikTok and website for updates on Infinix latest range of devices and innovations.

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