Toshiba Unveils Cutting-edge TV Technologies at CES 2024

Toshiba, a pioneer in television technology, is set to dazzle audiences at CES 2024 with its groundbreaking advancements. The event, taking place from Jan. 9th to Jan. 12th at the Las Vegas Convention Center (Central Hall booth #18217), will feature live demonstrations and unveilings of the latest technologies for Toshiba TV.

Cutting-edge Technologies on Display

Toshiba’s booth at CES 2024 will spotlight three main topics: the “Advanced AI Picture Optimizer with Evolved AI Scene Detection,” “REGZA Immersive Sound for 5.1.2 Surround,” and the introduction of “even bigger high-end models.”

Live Demonstrations and Craftsmanship

Audiences can witness the future of television with live demonstrations, including the Advanced AI Picture Optimizer with Evolved AI Scene Detection and REGZA Immersive Sound for 5.1.2 Surround. The presentations will also include an introduction video on ZR Technology and a showcase of craftsmanship.

Latest Smart TV Models

Toshiba will unveil its latest “Large Screen” smart TV models designed for the global market, including the 100-inch Quantum Dot Mini LED Ultra HD 4K Smart TV (100Z970M) and the 77-inch Ultra HD 4K OLED TV (77X9900M).

Advanced AI Picture Optimizer Highlights

Toshiba’s latest AI-based picture optimization achieves advanced scene detection through precise AI-driven image analysis. This technology enhances realism and vibrancy in scenes, even on high-brightness displays like OLED and Mini LED TVs.

Key Features:

1. Evolved AI Scene Detection: The AI model excels at detecting intricate scenes, employing a scene-specific picture optimization process.
2. Scene-adaptive Color Volume Control: REGZA Engine ZR series technology dynamically optimizes peak luminance and color mapping for detected scenes, maximizing panel performance and faithfully reproducing reality.

REGZA Immersive Sound Highlights:

REGZA Immersive Sound has been newly developed to provide an authentic 5.1.2 channel surround sound experience using only the television’s speakers.

Key Features:

1. Speaker Harmonizer: Enhances audio processing from 2 channels to 8 channels, optimizing each speaker for improved clarity and sound positioning.
2. True 5.1.2 Surround with Dolby Atmos: Dolby Atmos Enabled TV model provides vertical sound positioning, reproducing theater-quality audio.