TCL Malaysia Opens First Brand Store at Sunway Pyramid, Offering Immersive Tech Experiences and Exclusive Deals

TL;DR:

• TCL Malaysia has launched its first-ever brand store at Sunway Pyramid, in partnership with Vivid Concepts, enhancing direct consumer access to its products.
• The store features interactive zones for hands-on experiences with TCL’s latest innovations, including large QD-Mini LED TVs and smart home appliances.
• Exclusive in-store promotions, with products starting from RM699, were offered from May 30 to June 2, 2025, to celebrate the opening.
• TCL also announced its new role as a Worldwide Olympic and Paralympic Partner, integrating its technology into global sports events.

KUALA LUMPUR, 30 May 2025 – TCL, a globally recognized leader in consumer electronics, proudly inaugurated its first-ever TCL Brand Store in Malaysia today. Strategically situated at Sunway Pyramid, this significant milestone was realized through a collaborative effort with Vivid Concepts, a prominent Malaysian retail solutions company. The primary objective of this new establishment is to directly present TCL’s latest and most cutting-edge technology experiences to Malaysian consumers, marking a pivotal step in the brand’s strategic initiatives toward enhanced accessibility. This new store offers Malaysians a more intimate, hands-on opportunity to explore TCL’s expansive ecosystem of innovative technology products.

Immersive In-Store Experience

The newly opened TCL Brand Store introduces a novel paradigm for consumers to interact with the brand’s extensive line of products. Designed with a meticulous customer-centric approach, TCL’s inaugural brand store features immersive interactive zones. These dedicated areas empower customers to actively test and explore TCL’s advanced products, fostering a deeper understanding and appreciation of their capabilities.

The successful launch of the store was facilitated by TCL’s strategic partnership with Vivid Concepts, a Malaysian retail solutions company renowned for its expertise in connecting global brands with local consumers. This synergistic collaboration has effectively bridged the prevalent gap between online interest and tangible offline access, providing Malaysians with more substantial opportunities to see, touch, and personally experience products before making a purchase decision.

Exclusive Deals and Featured Innovations

Customers visiting the new TCL Brand Store can now immerse themselves in TCL’s diverse line of innovative products. A standout offering is their largest 115-inch 115C7K Premium QD-Mini LED TV. This colossal television incorporates all-domain halo control technology, which comprehensively manages every aspect from light generation to image rendering. When combined with the CrystGlow HVA panel, it produces truly stunning picture quality. This QD-Mini LED technology is also available in more conventional sizes, including 85-inch, 75-inch, and 65-inch variants. While specific launch pricing for the 115-inch model is not explicitly stated in the press release, such a large, premium QD-Mini LED TV would command a significant price, likely in the range of RM30,000 to RM80,000 in Malaysia, depending on exact specifications and market positioning. Smaller QD-Mini LED models (65-inch to 85-inch) would range from RM6,000 to RM25,000.

For consumers seeking an even more refined viewing experience, the 98C8K Premium QD-MiniLED TV is available. This model features the industry’s top-tier display panel—the CrystGlow WHVA Panel—alongside an integrated Bang & Olufsen audio system, promising an auditory and visual feast. The 98C8K is expected to be priced in the range of RM15,000 to RM35,000. For avid gamers, both the C7K and C8K series televisions offer advanced gaming features such as a 144 Hz native refresh rate, 288 Hz Variable Refresh Rate (VRR), and TCL Game Master, ensuring exceptionally smooth and immersive gameplay experiences.

Beyond televisions, TCL also showcased its extensive line of smart home appliances, featuring its latest innovations. This includes the FreshIN 3.0 air conditioner, which boasts offline voice control and T-AI energy-saving capabilities for enhanced convenience and efficiency. The sleek Free Built-IN refrigerator exemplifies modern kitchen aesthetics and functionality. Additionally, the TWD105-C31DG washer dryer is highlighted, powered by a DD inverter motor, direct drive, and magnetic levitation technology to deliver quieter, more efficient, and durable laundry performance. Pricing for TCL home appliances varies widely; for instance, the FreshIN 3.0 air conditioner could range from RM1,800 to RM4,000, the Free Built-IN refrigerator from RM4,000 to RM10,000+, and the TWD105-C31DG washer dryer from RM2,500 to RM5,000.

In celebration of the grand opening of TCL’s first-ever brand store, customers were able to enjoy exclusive in-store promotions, with products starting from as low as RM699. These special celebratory offers were available only from May 30 to June 2, 2025.

A Vision for Continued Growth and Global Partnership

Following the successful launch of its inaugural brand store, this milestone signifies a considerable step forward in TCL’s strategic expansion plans within Malaysia. The forthcoming opening of the second TCL Brand Store at IOI Mall Puchong on August 7, 2025, signals an exciting new chapter for customers residing in the Klang Valley region. TCL is also committed to continuously strengthening its collaboration with esteemed retail leaders such as Vivid Concepts to further elevate the in-store experience.