The NVIDIA GeForce RTX 40 series has finally been announced. Featuring a new Ada Lovelace architecture and manufactured on the custom TSMC 4N node, the GeForce RTX 40 series is up to 4X faster than last-gen, and up to 2X higher efficiency. Ada Lovelace packs quite a number of new things, including the new 3rd Gen RT cores, 4th Gen Tensor cores and new Streaming Multiprocessors. Let’s get into it.

NVIDIA Ada Lovelace: Beyond Fast

2X+ shader throughput

NVIDIA GeForce RTX 40 series performance (4)

NVIDIA Ada Lovelace is a pretty massive leap over Ampere. It offers more than double the peak throughput with 83 Shader TFLOPs from the GeForce RTX 4090, versus the GeForce RTX 3090 Ti’s 40 Shader TFLOPs. Helping this along is the new Shader Execution Reordering (SER) technology that dynamically reorganizes these inefficient workloads into more efficient ones to improve shader performance by up to 2X, and frame rates by up to 25%.

2.8X peak raytracing throughput

NVIDIA GeForce RTX 40 series performance (3)

The new 3rd Gen RT cores in Ada Lovelace deliver 2x the ray-triangle intersection throughput, which bumps up peak RT-TFLOP performance by up to 2.8X. The GeForce RTX 4090 packs 191 RT-TFLOPs, a good 2.4X bump over the GeForce RTX 3090 Ti. The GeForce RTX 40 series will also feature Opacity Micro-Map Engines and Micro-Mesh Engines, accelerating performance when used together with new software techniques to enable faster raytracing even as raytraced scenes get increasing complex and detailed.

5X Tensor throughput

NVIDIA GeForce RTX 40 series performance (1)

Along with the new shaders and RT cores, NVIDIA are also packing in the latest 4th Gen Tensor cores into Ada Lovelace. With an all-new 8-bit FP8 Tensor Engine, NVIDIA increased throughput by 5X. This in turn enhances performance in DLSS-enhanced titles, on top of the AI-powered noise reduction features in NVIDIA Broadcast. Versus the last-gen GeForce RTX 3090 Ti’s 320 Tensor-TFLOPs, the GeForce RTX 4090 is over 4X faster, doling out 1.32 Tensor-PFLOPs. Yes, petaFLOPs. This is arguably the largest upgrade coming from Ampere, which lets NVIDIA claim the huge leap in efficiency.


Speaking of DLSS, NVIDIA also released NVIDIA DLSS 3 with Frame Generation technology, powered by Ada Lovelace’s new Optical Flow Accelerator. Pixel motion data from subsequent frames are fed into the DLSS neural network to generate new frames on the GPU itself, ensuring up to a 2X performance bump, even when dealing with a CPU bottleneck.

2X faster video encoding

NVIDIA GeForce RTX 40 series CREATOR performance (2)

Ada Lovelace will also up the bar for content creators and streamers with two 8th Gen NVENCs, delivering twice the performance versus last-gen. Content creators who rely on Davinci Resolve, Premiere Pro and even Jianying, will get up to 2X faster encoding thanks to the dual NVENC encoders. Pretty nice. On top of that, the new encoders support AV1 encoding, which lets you stream at 40% higher quality at the same bitrate. With OBS and Discord adding AV1 support this year, GeForce RTX 40 series users will be looking at improved quality streaming and video calls.

NVIDIA GeForce RTX 40 Series starts from RM4150

NVIDIA GeForce RTX 40 series

Interestingly enough, it seems that NVIDIA isn’t intending to entirely replace the entire product stack yet. The GeForce RTX 40 series will coexist along the older GeForce RTX 30 series. In any case, anyone looking for the latest and greatest will be looking to pay in excess of RM4,150. The highlight of course is the GeForce RTX 4090, which will start from RM8,400, according to NVIDIA.

NVIDIA GeForce RTX 4090

NVIDIA GeForce RTX 40 series performance (1)

The GeForce RTX 4090 packs 16,384 CUDA cores running at up to 2.52GHz, mated to 24GB GDDR6X over a wide 384-bit memory bus. NVIDIA claims a TGP of 450W, which will require a trio of 8-pin PCIe power connectors, or a PCIe Gen 5 cable. Performance is claimed to be in excess of 4X the GeForce RTX 3090 Ti, which is a massive upgrade, especially when you consider that the last-gen card was also rated at 450W.

NVIDIA GeForce RTX 4090 card (3)

Essentially, what we are looking at with the GeForce RTX 40 series is a doubling of performance at the same power draw, which is pretty great. I am not sure how well will that translate to games, although if you look at the graph above, the gains in excess of 4X in the latest games does look very promising. However, I also really like that NVIDIA kept the older games around to illustrate more modest gains of around 2X. Imagine being so confident in your product that you can be honest with the marketing for once.

NVIDIA GeForce RTX 4080

NVIDIA GeForce RTX 40 series performance (5)

Meanwhile the less power-hungry and more reasonably-priced GeForce RTX 4080 will come with 16GB of GDDR6X memory. The GeForce RTX 4080 16GB coming in from RM6,300, delivers up 2X the performance of the GeForce RTX 3080 Ti, while drawing 10% less power. The lesser 12GB version that starts from RM4,730 has been renamed as the GeForce RTX 4070 Ti, will still allegedly beat the GeForce RTX 3090 Ti by a comfortable margin.

NVIDIA GeForce RTX 4070 Ti

NVIDIA GeForce RTX 4070 Ti performance

The contentious GeForce RTX 4080 12GB GeForce RTX 4070 Ti is now finally official, with a price tag of $799. That’s $100 off the original MSRP for the card, but whether it’s good value or not is up to you. In any case, you will be getting a nice improvement over the GeForce RTX 3080 12GB’s performance, at lower power levels and also at the same MSRP. If you are coming from an older card, this might be a pretty good idea. However worth noting is that the MSRP will probably be hard to come by, as NVIDIA won’t be making a Founders Edition card. Not like it really matters to us Malaysians, since we never get the FE cards anyway. Malaysian MSRP is set to start from RM4,150, according to NVIDIA’s landing page.

Here’s a breakdown of the specs:

NVIDIA GeForce RTX 40 Series Specs and Price in Malaysia

NVIDIA GeForce RTX 4070 TiNVIDIA GeForce RTX 4080NVIDIA GeForce RTX 4090
7680 CUDA cores
60 RT cores
240 Tensor cores
AD103, TSMC 4N
9728 CUDA cores
76 RT cores
304 Tensor cores
AD102, TSMC 4N
16,384 CUDA cores
128 RT cores
512 Tensor cores
Boost Clocks2.61GHz2.51GHz2.52GHz
Performance40 Shader-TFLOPs
641 Tensor-TFLOPs
49 Shader-TFLOPs
780 Tensor-TFLOPs
83 Shader-TFLOPs
1321 Tensor-TFLOPs
Memory12GB GDDR6X (21Gbps)
192-bit memory bus
16GB GDDR6X (21Gbps)
256-bit memory bus
24 GDDR6X (21Gbps)
384-bit memory bus
InterfacePCIe 4.0 x16PCIe 4.0 x16PCIe 4.0 x16
TGP rating285W320W450W
PriceFrom RM4,150From RM6,300From RM8,400
Malaysian AIB PricesTBCTBCClick here
Availability5th January 2023November 202212th October 2022
NVIDIA GeForce RTX 40 Series Specs and Price in Malaysia
NVIDIA GeForce RTX 40 series AIB cards

Of course, these starting prices would be nigh impossible to get, if the GeForce RTX 30 series is anything to go by. Also, we don’t get Founders Edition cards in Malaysia, so we won’t get that sexy thicc new Founders Edition cards. For a more realistic look at the GeForce RTX 40 series cards in Malaysia, check out GIGABYTE’s GeForce RTX 40 series designs, or head on over to to see what most of NVIDIA’s partners have announced.

[UPDATE 15/10/22: NVIDIA “unlaunch” the GeForce RTX 4080 12GB]

NVIDIA has unlaunched the GeForce RTX 4080 12GB, and will leave the GeForce RTX 4080 (16GB) as the only GeForce RTX 4080 to avoid “confusion”. The GeForce RTX 4080 (16GB) will go on to launch this 16th November.

[UPDATE 4/1/23: NVIDIA launches the GeForce RTX 4070 Ti]

The “unlaunched” GeForce RTX 4080 12GB is now officially named the GeForce RTX 4070 Ti, with prices set to start from $799.

You may also like


  1. […] NVIDIA made huge waves in the gaming scene when they announced the latest GeForce RTX 40 series. Along with the new Ada Lovelace GPUs, they also announced DLSS 3. And then there was quite a bit of furor over the fact that DLSS 3 is only available for the GeForce RTX 40 series. This is technically true, although there’s actually more to it than just NVIDIA leaving their older GPUs out in the cold. […]

  2. […] and $349 (~RM1,618), respectively. Yes, both these cards will be available on the same day as the NVIDIA GeForce RTX 4090. Meanwhile the Intel Arc A770 8GB models from partners will arrive soon from $329 […]

  3. […] the best graphics cards for your PC. Well, it’s obvious that the only option for you is the GeForce RTX 4090. And interestingly enough, for this generation, many of NVIDIA’s partners are not only […]

  4. […] much-awaited Radeon RX 7000 series from AMD in response to NVIDIA’s GeForce RTX 40 series has finally arrived. Featuring the latest RDNA 3 architecture that is hugely more efficient than […]

  5. […] knows all there is to know about it, and if you are new, head on over to our article about the GeForce RTX 40 series. You get faster performance across the board, improved efficiency and also faster video encoding […]

  6. […] come in at a more affordable price point, but still offers full ATX 3.0 compatibility to feed your GeForce RTX 40 series cards properly. Along with the new power supplies, be quiet! also announced the new DC2 and DC2 Pro TIMs […]

Leave a reply

Your email address will not be published. Required fields are marked *