MAGGI® MALAYSIA embraces the Year of the Dragon with its latest campaign, “The Heart & Soul of Chinese New Year,” acknowledging the indispensable cooks who infuse the festival with flavor and joy.

Celebrating Culinary Devotion

For nearly 50 years, MAGGI® has been a staple in Malaysian kitchens, preserving local tastes. The brand recognizes the cooks as the driving force behind Chinese New Year celebrations, keeping cultural traditions alive. These home cooks, with the weight of tradition on their shoulders, prepare time-honored dishes for the cherished reunion dinner.

Thematic Film Tribute

As part of the campaign, MAGGI® will release a thematic film on YouTube in Jan 2024, celebrating these unsung heroes. The cinematic homage aims to highlight their crucial role in shaping the taste of “home and tradition,” making the reunion dinner the soul of the occasion.

Appreciation Contest

MAGGI® invites participation in the ‘The Heart & Soul of Chinese New Year’ Appreciation Contest. Share a photo and caption expressing gratitude for the home cooks in your life. 2,000 winners will receive a MAGGI® Appreciation Kit.

The contest runs in three phases, with results announced on MAGGI®’s official website and social media channels.

  • Phase 1: 18 Jan to 31 Jan (Result on 6 Feb)
  • Phase 2: 1 Feb to 14 Feb (Result on 20 Feb)
  • Phase 3: 15 Feb to 29 Feb (Result on 11 Mar)

Festive Giveaway

In the spirit of the season, MAGGI® invites customers to join the ‘Kongsi Rezeki, Kongsi Meriah’ festive giveaway with every RM8 purchase of MAGGI® products. Stand a chance to win cash prizes and Airfryers.

Also is you spend RM18 to get a complimentary MAGGI® shopping bag and RM28 for a Chinese New Year-themed MAGGI® plate. These promotions run nationwide from 1 Jan to 29 Feb 2024, reflecting MAGGI®’s commitment to spreading prosperity and joy during the Lunar New Year.

Join the Celebration

MAGGI® encourages everyone to make this Chinese New Year a celebration of taste, tradition, and the tireless cooks who bring it all together. Explore recipes on the MAGGI® Heart & Soul of Chinese New Year’s website for inspiration.

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