Hong Kong, Guangdong and Macao Come Together in Kuala Lumpur to Pitch Greater Bay Area Multi-Destination Travel to Malaysians
TLDR
- The Hong Kong Tourism Board, the Department of Culture and Tourism of Guangdong Province and the Macao Government Tourism Office jointly hosted the Greater Bay Area tourism promotion event in Kuala Lumpur
- Malaysia was selected as the host market for the annual event, reflecting the country’s importance as an outbound travel market
- HKTB has established strategic partnerships with AirAsia and seven travel agents to introduce Greater Bay Area travel packages
- The event featured a curated culinary showcase with Bar Leone, Chinesology Hong Kong and delicacies from Macao and Guangdong
- Malaysian content creators including William Seng, Celine Chan, Nana Mohd and Ain Ramli shared authentic experiences from the region
The Hong Kong Tourism Board (HKTB), the Department of Culture and Tourism of Guangdong Province and the Macao Government Tourism Office (MGTO) came together in Kuala Lumpur to showcase the Greater Bay Area as an ideal destination for seamless multi-destination travel. Held annually in different international markets, this year’s Greater Bay Area tourism promotion event saw Malaysia selected as the host market, reflecting the country’s growing importance as an outbound travel market.
The event brought together Malaysian travel trade partners, airlines, tourism stakeholders and media to strengthen tourism collaboration while inspiring more Malaysians to explore the Greater Bay Area through one connected journey. The event served as a platform to strengthen collaboration between tourism organisations from Hong Kong, Guangdong and Macao and Malaysia’s travel industry through networking sessions and business exchanges.
A Gateway to One Connected Region
“Malaysia continues to be an important visitor market,” said Mr. Anthony Lau, Executive Director of HKTB. Hong Kong is well positioned as the gateway to China travel, with the High-Speed Rail and Hong Kong-Zhuhai-Macao Bridge making neighbouring destinations accessible within an hour. Mr. Huang Xi Zhong of Guangdong added that the Greater Bay Area brings together cities each with their own identity. Director of MGTO, Ms. Maria Helena de Senna Fernandes, highlighted Macao’s UNESCO Creative City of Gastronomy designation.
Culinary Showcase of the Greater Bay Area
Guests were treated to a curated showcase featuring Bar Leone (the first Asian bar to top The World’s 50 Best Bars in 2025) and Chinesology Hong Kong, the city’s first halal-certified Chinese fine-dining restaurant, plus Portuguese egg tarts from Macao and sesame balls from Guangdong.
AirAsia Partnership and Travel Packages
HKTB has partnered with AirAsia and seven travel agents to introduce Greater Bay Area travel packages. The Greater Bay Area comprises nine cities in Guangdong Province plus Hong Kong and Macao, offering diverse cultures, cuisines and attractions within one journey.
Authentic Stories from Malaysian Content Creators
Malaysian content creators William Seng, Celine Chan, Nana Mohd and Ain Ramli shared firsthand insights from recent visits, showing how the region suits couples and Muslim-friendly travellers.
Our Take
The Greater Bay Area tourism push in Kuala Lumpur is a textbook example of how China’s regional tourism boards are coordinating outbound marketing at a level that few individual destinations can match. By pooling marketing budgets across Hong Kong, Guangdong and Macao, the three tourism organisations can present a multi-destination experience that feels curated rather than fragmented. For Malaysian travellers, the value proposition is real: Hong Kong’s urban density, Guangdong’s culinary and cultural depth, and Macao’s heritage and integrated resorts fit comfortably into a single 7-10 day itinerary with high-speed rail and bridge connections.
The Muslim-friendly angle is particularly worth watching. As Malaysia’s halal-conscious travel market continues to grow, the inclusion of Nana Mohd and Ain Ramli in the content creator lineup signals that the Greater Bay Area tourism bodies are taking the segment seriously. The halal-certified dining scene in Hong Kong has matured significantly over the past few years, and Macao and Guangdong are catching up. For Malaysian families, the multi-destination format is also a more cost-effective way to introduce children to Chinese culture and history than a single tighter-focused trip.
Keyword
Keyword: Greater Bay Area tourism Malaysia 2026
