• Highlights a collaboration between HUAWEI and IACT College to promote mobile photography education.
  • Students used the HUAWEI Pura 70 Series to capture stunning photos during a field trip in Klang Valley.
  • The students’ work is eligible for the HUAWEI XMAGE Awards 2024 competition.
  • The initiative promotes the “The Powerful Moments” campaign and new award categories.

HUAWEI, a leading innovator in technology, and IACT College, a renowned creative communication college in Malaysia, joined forces for an engaging photography field trip. This collaboration leverages HUAWEI’s cutting-edge mobile technology with IACT’s educational expertise to empower future creative talents.

Exploring Photography with Innovation

The field trip kicked off at HUAWEI’s headquarters, where students received an introduction to the latest advancements in smartphone photography technology. Equipped with the HUAWEI Pura 70 Series, the students then embarked on a journey through iconic locations in Klang Valley. This dynamic setting provided a perfect backdrop for them to hone their photography skills and explore the capabilities of the new series.

Capturing Creativity with the HUAWEI Pura 70 Series

Students enrolled in programs like Diploma in Mass Communication, Diploma in Graphic Design, and BA (Hons) Advertising and Design enthusiastically participated in this creative venture. Armed with the HUAWEI Pura 70 Series, they captured captivating photographs that showcased their artistic vision and the power of mobile photography.

These remarkable images are now contenders in the prestigious HUAWEI XMAGE Awards 2024 competition. You can view their work [HERE](link not provided), which exemplifies the success and creative potential fostered by the field trip.

Empowering Young Creatives

“We are thrilled by the incredible talent and creativity displayed by the IACT College students using the HUAWEI Pura 70 Series,” said Mr. Victor Xu Jin Long, Country Director of Huawei Malaysia Consumer Business Group (BG). “At Huawei, we believe technology can inspire and empower the next generation of creatives. These students’ stunning photographs perfectly illustrate what can be achieved when cutting-edge technology meets artistic vision.”

Recognizing that creative arts now extend beyond traditional methods, Huawei strives to equip young creators with tools to push their boundaries. By embracing technology like the HUAWEI Pura 70 Series, students can explore their artistic journeys without limitations, fostering a deeper connection between art and technology.

Unveiling the Power of the HUAWEI Pura 70 Series

The HUAWEI Pura 70 Series boasts the revolutionary Ultra Lighting Camera system, featuring the pioneering HUAWEI XD Motion Engine for effortless high-speed photography. The HUAWEI Pura 70 Ultra takes it a step further with its innovative Ultra Lighting Pop-out Camera, housing a one-inch image sensor and the F2.1 aperture SuperMacro Telephoto Camera, delivering exceptional image quality.

Expanding Creative Horizons

Ain’Syafiqah Rosdi, Lecturer at IACT College’s School of Digital Media and Production, expressed her gratitude for the collaboration. “This partnership with Huawei provided invaluable opportunities for our students to explore and expand their creative potential,” she said. “The advanced features of the HUAWEI Pura 70 Series enabled them to capture moments with remarkable clarity and detail, showcasing their talents in the best possible light. We are incredibly proud of their achievements and excited for them to be recognized on such a prestigious platform.”

Promoting the HUAWEI XMAGE Awards 2024

This initiative also serves as a platform to promote the ongoing HUAWEI XMAGE Awards 2024 campaign titled “The Powerful Moments.” The campaign aims to reinforce HUAWEI’s presence in the media and encourage participation by offering the chance to win up to 100 USD for capturing powerful photographic moments.

Additionally, new award categories like “Best of Pura Series” and “Best of Mate Series” have been introduced to inspire artists to explore diverse themes using Huawei’s flagship imaging technology. Winners may have their work featured on global advertising platforms and HUAWEI Pay transit cards, among other exciting opportunities.

For more information on Huawei’s latest collaborations or devices, visit the official HUAWEI website, Facebook page, or Instagram for the latest updates.

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