EVGA is exiting the graphics card market, which is pretty shocking, especially when you realize their name literally has “VGA” in it. In any case, EVGA is reportedly ending their long partnership with NVIDIA, citing “disrespectful treatment” from the GPU maker. EVGA is also reportedly not considering making any more graphics cards, with no existing plans to team up with AMD or Intel for future graphics cards.
EVGA no longer makes VGA cards
This is quite interesting as EVGA makes roughly 78% of their revenue from selling graphics cards, although profit margins are notably lower due to NVIDIA themselves hiking prices during the mining craze.
EVGA differentiated themselves from the competition by offering a Queue system that allowed gamers to actually get GeForce RTX 30 series cards, instead of all of them going to up mining farms. They have also consistently churned out some top-tier cards for enthusiasts, with the likes of K|NGP|N and Hybrid series.
Their decision to leave the graphics card market is apparently a decision based on “principle” rather than a financially driven one. NVIDIA is reportedly keeping their partners like EVGA in the dark on many key aspects of their GPUs, including the cost and MSRP. The fact that NVIDIA has recently started aggressively slashing the prices of their Founders Edition cards versus the partner cards, also makes business a lot harder for partners like EVGA.
For those of you who already own EVGA cards, fret not, as EVGA will still continue supporting you, and will retain enough inventory for the necessary warranty claims. They will continue churning out GeForce RTX 30 series cards until they run out of existing inventory, but they will not be offering next-gen GeForce RTX 40 series. This is despite them already developing GeForce RTX 40 series engineering samples.
Meanwhile, here’s what NVIDIA has to say:
We’ve had a great partnership with EVGA over the years and will continue to support them on our current generation of products. We wish Andrew (EVGA’s CEO) and our friends at EVGA all the best.Bryan Del Rizzo, director of global public relations for GeForce, to Tom’s Hardware
That’s pretty cold of NVIDIA. In any case, the decision to leave the GPU market will allegedly not affect their employees, as they will not be laying anyone off. Of course, some employees will probably still leave since that the graphics card department will probably get reshuffled to other departments, and not all of them will be interested in working on motherboards, for example.
If you prefer watching long form content, here’s a 30-minute long one by Gamers Nexus that goes deep into the whole situation: