XGIMI Smart Projectors Finally Land in Malaysia with Cinema-Grade Lineup
TLDR
- XGIMI officially enters Malaysia with five smart projectors priced from RM1,499
- Horizon 20 Series leads, the world’s first projector certified for Dolby Vision and IMAX Enhanced
- Ultra-short-throw AURA 2 (New) lands at RM13,999, designed to disappear into living rooms
- MoGo 4 portable projector offers up to 2.5 hours of wireless runtime and a 360-degree stand
- Oliyaya Sdn Bhd handles local retail, with a flagship XGIMI Brand Store opening at Sunway Pyramid
After years of availability through parallel importers, XGIMI has finally gone official in Malaysia. The Chengdu-headquartered smart projector brand — the world’s number one by global shipment volume — has launched with a full ecosystem spanning home cinema, ultra-short-throw lifestyle projectors and grab-and-go portable units, with exclusive distribution handled by Oliyaya Sdn Bhd.
Horizon 20 Series: The Flagship Living Room Upgrade
The star of the lineup is the Horizon 20 Series, led by the Horizon 20 Max. Built around 4K clarity and integrated Harman Kardon speakers, the series is engineered to deliver a genuine theater-grade experience without the usual clutter of soundbars and trailing cables. ASUS — sorry, XGIMI — claims it as the world’s first smart projector certified for both Dolby Vision and IMAX Enhanced, a meaningful differentiator against incumbent home cinema brands.
Gamers are not an afterthought. The Horizon 20 Series pairs ultra-high brightness with a 1ms input lag and what XGIMI describes as a buttery-smooth refresh rate, making daytime campaign play and late-night competitive runs equally viable on a single panel. Pricing starts from RM8,499 for the series.
AURA 2 (New): The Lifestyle Projector That Hides In Plain Sight
For buyers who厌恶 the look of a projector dominating the living room, the AURA 2 (New) sits just inches from the wall and projects a 120-inch canvas without consuming floor space. Priced at RM13,999, it ships with an eco-friendly fabric finish, sleek curves and a smart automatic lens cover that retracts when not in use.
An Art Mode turns the wall into an ambient gallery when no content is playing, with curated artwork and mood visuals replacing the usual black rectangle. It is the most design-forward projector XGIMI has ever shipped, and arguably the one that will pull in design-conscious buyers who would not otherwise consider a projector.
MoGo 4 And The Portable Lineup
The MoGo 4 is the adventure-ready unit, roughly the size of a thermos and built around a built-in battery that delivers up to 2.5 hours of wireless movie runtime. A 360-degree adjustable stand lets users project from wall to ceiling with one hand, ideal for rooftop hangouts, backyard camping or cooping up under a massive screen in bed. Snap-on magnetic lens filters add ambient lighting effects, while integrated Harman Kardon speakers and Google TV turn it into a standalone music speaker when not in use. Pricing starts from RM2,999.
The Elfin Flip Plus rounds out the lineup at RM2,399 — a book-sized unit delivering crisp Full HD in an ultra-slim body — while the Vibe One at RM1,499 doubles as a vibrant Bluetooth speaker with an 8-colour ambient glow and a playful 160-degree handle-stand.
Where To Buy And What Comes Next
The full XGIMI range is available through the official XGIMI Malaysia online store at xgimi.com.my, Shopee, Lazada and selected Harvey Norman stores. A flagship XGIMI Brand Store is slated to open at Sunway Pyramid, with Oliyaya overseeing retail operations, warranty fulfilment and after-sales support nationwide.
Our Take
XGIMI’s official Malaysian debut is overdue but well-timed. The local projector market has long been dominated by traditional lamp-based units and a handful of premium laser TV brands, leaving a gaping mid-market hole that XGIMI’s lifestyle-focused lineup is perfectly built to fill. By offering genuine Harman Kardon audio out of the box, Android TV integration and zero-setup automation, XGIMI is selling convenience as much as it is selling pixels.
The pricing strategy is sharp. The MoGo 4 at RM2,999 is the gateway drug, while the Horizon 20 Series at RM8,499 onwards competes head-on with premium laser TVs that often cost twice as much without the same smarts. The AURA 2 (New) at RM13,999 is the halo product — it will not move in volume, but it positions the brand firmly in the premium lifestyle category and gives interior designers and architects a real option to recommend.
The Sunway Pyramid flagship store matters more than it looks. A physical retail presence gives Malaysian buyers the chance to see projected image quality in person — something that screenshots and spec sheets cannot convey — and it gives Oliyaya a venue to demonstrate the full ecosystem side by side. If the store delivers the experience XGIMI’s marketing promises, expect the brand to move from “interesting import” to “default recommendation” within twelve months.
