TL;DR:

  • vivo X200 Series sales increased by 65% in 2024 compared to its predecessor.
  • vivo maintained its #1 smartphone brand ranking in China for the fourth year.
  • vivo Malaysia won a Bronze Putra Aria Brand Award.
  • vivo is committed to innovation, sustainability, and market expansion in 2025.
image of vivo X200 Series Drives 65% Sales Surge in 2024, Setting the Stage for Continued Innovation in 2025 - HelloExpress - 2

vivo Malaysia celebrates a highly successful 2024, marked by substantial sales growth and industry recognition. The company reports a remarkable 65% sales increase for the vivo X200 Series compared to its predecessor. Furthermore, vivo has maintained its position as the leading smartphone brand in China for four consecutive years. This momentum positions vivo Malaysia for continued success in 2025.

A Year of Significant Achievements

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vivo’s 2024 performance showcases significant achievements on both global and local levels. The company’s four-year reign as the top smartphone brand in China reinforces its global leadership, further validated by its consistent ranking within the Top 5 smartphone brands worldwide. These accomplishments underscore vivo’s dedication to providing superior technology and exceptional user experiences.

In Malaysia, vivo experienced considerable expansion, establishing a robust presence in the high-end smartphone market. Strategic initiatives and groundbreaking innovations have been instrumental in enhancing the brand’s competitive advantage, resonating with discerning consumers seeking advanced mobile solutions. Further validating its success, vivo Malaysia was awarded Bronze in the “Communication Devices” category at the 2024 Putra Aria Brand Awards, a testament to the brand’s excellence and the trust it has garnered from consumers.

The Triumph of the vivo X200 Series

A key driver of vivo’s success in 2024 was the extraordinary performance of the vivo X200 Series. The series achieved an impressive 65% sales increase compared to its predecessor, solidifying vivo’s standing in the premium smartphone segment. The flagship vivo X200 Pro, notable for its innovative 200MP ZEISS APO telephoto lens, revolutionized smartphone photography and earned the prestigious “2024 Best Smartphone Camera” award from prominent tech reviewer Mrwhosetheboss.

Strategic collaborations further amplified the reach and impact of the vivo X200 Series. vivo’s participation in seven major concerts garnered over 15 million views, strengthening its engagement with the Malaysian community.

vivo’s Vision for 2025: Innovation, Sustainability, and Collaboration

As vivo embarks on 2025, its strategic direction is firmly rooted in innovation, sustainability, and collaborative partnerships. The brand is committed to prioritizing consumer-centric innovation, developing products and experiences that effectively address the evolving needs of its user base, thereby enhancing their daily lives through technology.

Sustainability remains a core tenet of vivo’s operations. The company is dedicated to generating enduring value for its consumers, partners, and employees by adhering to responsible practices and principles. By spearheading technological advancements, vivo aims to redefine the limits of mobile technology, consistently delivering solutions that elevate customer satisfaction and brand influence.

Furthermore, vivo’s focus on market expansion involves solidifying its established position in Malaysia while concurrently exploring new opportunities on a global scale. This strategic approach ensures the brand remains at the forefront of the dynamic evolution of the smartphone industry.

vivo Malaysia’s sustained success is attributable to its unwavering dedication to excellence and innovation. The company is well-positioned for even greater achievements in 2025, shaping the future of mobile technology and digital experiences. By prioritizing collaboration with stakeholders and adhering to its consumer-first philosophy, vivo is poised to redefine industry standards and solidify its position as a global leader in the smartphone market.

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