vivo X200 FE Set for Malaysian Debut on June 30, Featuring ZEISS Optics and a Unique Fan Experience

TLDR

• vivo Malaysia confirms the nationwide launch of the vivo X200 FE, its first flat-screen compact flagship smartphone, on June 30, 2025.
• The device’s main highlight is its 50MP ZEISS Super Telephoto Camera, promising professional-grade imaging and advanced portrait modes.
• Registrations are open until June 29 for the “Chief Experience Officer Program,” allowing selected fans early access to the phone for creative challenges.
• The campaign features Malaysian content creator Hakken, who showcases the phone’s four distinct colorways: Pink Vibe, Yellow Glow, Blue Breeze, and Black Luxe.

vivo Malaysia is preparing to introduce its latest innovation, the vivo X200 FE, a device poised to make a significant impact in the flagship smartphone market. As the brand’s premier flat-screen compact flagship, the phone is scheduled for an official nationwide launch on June 30, 2025. Ahead of the launch, the company initiates a unique promotional campaign, the Chief Experience Officer Program, inviting tech enthusiasts and content creators to get an exclusive hands-on experience with the new model. This initiative underscores a strategy that combines powerful hardware with community engagement and creative collaboration.

Become a Chief Experience Officer

In an unconventional move, vivo Malaysia offers fans a chance to test the vivo X200 FE before its official release. The Chief Experience Officer Program is an open invitation for Malaysians to apply for early access to the device. Successful applicants will participate in a guided journey from July 3 to August 5, 2025, engaging in weekly challenges designed to explore the smartphone’s core strengths in design, photography, and portability.

Participants stand to gain significant rewards. The top-performing Chief Experience Officer will be eligible for a 50% discount on the vivo X200 FE and will receive the upcoming vivo Watch GT, which is set to launch alongside the phone. Other selected participants are offered a 15% discount on the phone and a premium luggage gift. Furthermore, the program presents an opportunity for increased visibility, as high-quality content may be featured on vivo Malaysia’s official channels, opening doors to future event invitations and brand collaborations. The application window for this program closes on June 29, 2025, with selections announced by July 2. Interested individuals can learn more and register at vivo’s official portal.

A New Benchmark for Compact Photography

The standout feature of the vivo X200 FE is undoubtedly its sophisticated camera system, co-engineered with ZEISS. The device integrates a 50MP ZEISS Super Telephoto Camera, designed to bring professional-level clarity and detail to a compact form factor. This powerful lens enables users to capture sharp, vivid images, whether zooming in on distant subjects or taking intimate portraits. The system’s fast and reliable tap-to-focus feature ensures subjects are locked in instantly, even in challenging conditions like low light or during fast-paced action.

Enhancing the photographic experience, the phone includes ZEISS Style Portrait modes. These settings replicate the signature cinematic look of ZEISS lenses, producing a natural depth of field and soft background blur (bokeh) that flatters subjects without the need for third-party editing applications. The camera’s zoom capabilities also deliver clear, high-quality iages that retain their integrity even when cropped, offering creators greater flexibility in framing their shots.

Design Meets Influence with Hakken

To articulate the phone’s unique personality, vivo Malaysia collaborates with Hakken, a prominent Malaysian-born content creator and cosplay icon with a global following. Hakken’s distinct aesthetic, which blends high-concept fashion with character storytelling, is used to style the vivo X200 FE’s four expressive color options.

Each finish—Pink Vibe, Yellow Glow, Blue Breeze, and Black Luxe—is presented through Hakken’s creative lens, giving every colorway a unique energy and mood. This collaboration highlights the phone’s positioning as a device that is both technologically advanced and unapologetically expressive. As the launch date nears, more details and updates are expected. To stay informed, consumers can follow vivo Malaysia’s official website and social media channels.

Official Website: https://www.vivo.com/my Facebook: https://www.facebook.com/vivoMalaysia/ Instagram: https://www.instagram.com/vivo_malaysia/