• Huawei’s XMAGE Global Exhibition showcases 12 years of mobile photography excellence.
  • The HUAWEI XMAGE Awards 2024 is a competition that encourages creative smartphone photography.
  • Huawei’s new HUAWEI Pura Series smartphones boast top-ranked camera technology.
  • The exhibition highlights Huawei’s commitment to mobile photography innovation.

Kuala Lumpur, Malaysia – Huawei unveiled its first-ever HUAWEI XMAGE Global Exhibition, titled “A Heartwarming World – 12 Years of Huawei Photography,” on May 23, 2024. Held at the Sentul Glass Pavilion in Kuala Lumpur, the exhibition is the largest in Huawei’s history.

HUAWEI XMAGE Awards 2024 Launched

The opening ceremony of the exhibition also marked the official launch of the HUAWEI XMAGE Awards 2024. This annual competition, now in its eighth year, encourages users to leverage Huawei’s leading XMAGE imaging technology to capture emotionally resonant and culturally significant photographs.

A Heartwarming World

The exhibition’s theme, “A Heartwarming World,” presents nearly 300 photographs captured on Huawei smartphones. Selected from millions of entries, these images showcase moments of beauty, serenity, and joy from around the globe. They embody Huawei’s new brand philosophy, “The Power of Image,” which aims to inspire users’ imagination and appreciation for photography’s impact beyond the captured moment.

Mobile Photography Evolution

The exhibition highlights the remarkable advancements in mobile photography over the past decade. It features works captured on Huawei smartphone series spanning the last 12 years. During this time, Huawei has been a driving force in mobile imaging technology through continuous innovation. The company has also fostered a global mobile photography culture through initiatives like photography competitions, community events, and trend reports.

HUAWEI Pura Series

Building on this heritage, Huawei has introduced the HUAWEI Pura Series, an upgrade to the HUAWEI P Series. The HUAWEI Pura Series boasts a fresh perspective, seamlessly integrating cutting-edge photography, stylish design, and a unique aesthetic. According to the latest DXOMARK review, the HUAWEI Pura 70 Ultra secures the top spot on DXOMARK Smartphone Camera Rankings with an impressive score of 163 points.

Pushing Boundaries

With the HUAWEI Pura 70 Series setting a new benchmark, HUAWEI XMAGE is poised to continue pushing the boundaries of technology and user experience, taking smartphone photography to even greater heights.

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