HOYA Malaysia Reinforces Commitment to Early Myopia Detection with Nationwide ‘A Million Visions’ Campaign

TL;DR

• HOYA Malaysia is continuing its ‘A Million Visions’ campaign nationwide from October 16 to 22, 2025, coinciding with World Sight Day.
• The initiative offers free eye examinations for children aged 5 to 12 at over 800 participating Eye Care Professional Optical Stores across Malaysia.
• The campaign emphasizes the critical need for early myopia detection and intervention to manage the rising prevalence of the condition in Malaysian youth.
• HOYA also highlights the MiYOSMART spectacle lenses with D.I.M.S. Technology and introduces the new, highly durable MiYOSMART Coating STX in Malaysia, along with an RM350 subsidy for the lenses.

In a sustained effort to safeguard the ocular health of the nation’s youth, HOYA Malaysia announces the continued deployment of its impactful initiative, A Million Visions. Building upon its successful inception in 2024, the campaign runs from October 16 to 22, 2025, strategically coinciding with World Sight Day. This year’s iteration significantly amplifies the necessity of comprehensive eye care for children, directly addressing the escalating concern of childhood myopia throughout Malaysia. The initiative underscores the pivotal role of early detection and the accessibility of clinically proven management solutions.

Prioritizing Early Detection and Accessibility

The A Million Visions campaign is founded on the principle that proactive measures are paramount in managing paediatric vision health. Throughout the specified week, the initiative will facilitate free eye examinations for children between the ages of 5 and 12 years. This essential screening service is made widely accessible through a robust collaboration with more than 800 participating Eye Care Professional Optical Stores nationwide. The core objective transcends mere vision testing; it serves as a powerful educational platform, encouraging Malaysian families to acknowledge the significance of professional eye health assessments before any visual impairment, specifically myopia, becomes pronounced.

As articulated by Lew Chee Quin, Managing Director at Malaysian Hoya Lens Sdn. Bhd., the campaign arises from an “urgent truth: too many children are missing out on early eye care due to awareness, access, and cost.” The collaborative approach with certified optometrists nationwide is designed to dismantle these barriers, marking a long-term institutional commitment to transforming community perceptions and prioritization of children’s eye health.

Clinically Proven Myopia Management Solutions

Integral to HOYA Vision Care’s dedication to early intervention is the promotion of the MiYOSMART spectacle lenses. These lenses, engineered with patented Defocus Incorporated Multiple Segments (D.I.M.S.) Technology, offer a non-invasive, efficacious methodology for retarding the progression of myopia in paediatric patients. Backed by extensive global clinical research, MiYOSMART lenses provide clear distance vision while simultaneously incorporating multiple defocus segments to slow down axial elongation, the fundamental physiological driver of myopic deterioration.

Furthermore, to bolster the national effort in childhood myopia management, HOYA Malaysia has maintained the HOYA MiYOSMART Early Control Subsidy. This continuous initiative provides an immediate RM350 subsidy on the myopia control lenses. This financial incentive is instrumental in rendering clinically proven myopia care more financially attainable for Malaysian families, decisively urging earlier intervention in a child’s vision care trajectory.

Introducing MiYOSMART Coating Smooth Touch Xtreme (STX)

A notable development within this year’s campaign is the Malaysian launch of the MiYOSMART Coating Smooth Touch Xtreme (STX), representing HOYA Vision Care’s most recent technical innovation in lens technology. Recognizing that children are constantly engaging in kinetic, tactile exploration, often wiping their lenses up to 8,000 times with abrasive materials over the lifespan of a single pair, durability is key. This frequent interaction invariably compromises traditional lens coatings and diminishes visual clarity.

The MiYOSMART Coating STX is purpose-built for the active child’s lifestyle. It is designed to ensure lenses remain clean and clear for extended durations, simplifying maintenance and offering sustained protective qualities. This enhanced durability is pivotal because consistent wear is fundamentally crucial for effective myopia control. The STX coating delivers advanced hydrophobic capabilities, effectively repelling water, fingerprints, dirt, and grease. Critically, this enduring performance helps maintain optimum visual clarity even after more than two years of regular use.

By mitigating common barriers to daily usage, such as smudging and reduced clarity, MiYOSMART Coating STX actively encourages the consistent wear required for effective myopia management, particularly during outdoor activities. The importance of outdoor time is well-established, as exposure to natural light and distant focusing is empirically proven to aid in the healthy development of the eye and slow the progression of myopia. This innovation thus empowers children to engage fully in their environment without compromising their long-term visual health.