Hisense Unveils a Vision for the Future Powered by AI at CES 2025
TL;DR:
- Hisense at CES 2025: This article highlights Hisense’s presence at CES 2025, showcasing the company’s latest advancements in display technology and smart home solutions.
- Display Innovations: Hisense unveiled groundbreaking innovations, including the TriChroma LED TV and a stunning 136-inch MicroLED display, demonstrating the company’s commitment to pushing the boundaries of display technology.
- AI-Powered Solutions: Hisense emphasized its focus on AI-powered solutions, with the Hi-View AI Engine enhancing picture and sound quality and enabling more intuitive user interactions.
- Global Leadership: The article highlights Hisense’s continued growth and leadership in the global TV market, particularly in the large-display segment.
Hisense, a leading global consumer electronics and home appliances manufacturer, showcased a bold vision for the future of technology at CES 2025.
The company unveiled groundbreaking advancements in display technology, including the revolutionary TriChroma LED TV and a breathtaking 136-inch MicroLED display, alongside a comprehensive suite of AI-powered smart living solutions.
Leading the Global Display Market
Building upon a legacy of innovation spanning over 55 years, Hisense continues to solidify its position as a global leader in the consumer electronics industry. In 2024, the company achieved a significant milestone, capturing 63.4% of the global TV shipment volume in the 100-inch and above category, solidifying its dominance in the large-display market. Furthermore, Hisense strengthened its position in the premium TV market, achieving a remarkable 24% global market share in the third quarter. This success can be attributed to strategic investments in cutting-edge technologies and a relentless pursuit of innovation.
The Power of AI: Driving the Future of Home Entertainment
Artificial intelligence lies at the core of Hisense’s vision for the future. The proprietary Hi-View AI Engine empowers Hisense televisions with intelligent capabilities, enabling real-time optimizations for picture and sound quality. This advanced technology allows users to interact with their televisions more intuitively, with personalized content recommendations and seamless access to a wealth of entertainment options.
Display Innovation: Redefining Visual Experiences
Hisense continues to push the boundaries of display technology with the introduction of groundbreaking innovations. The TriChroma LED TV, featuring independent Red, Green, and Blue LED chips, delivers unparalleled brightness, contrast, and color accuracy, achieving up to 97% of the BT.2020 color space.
Furthermore, the unveiling of a 136-inch MicroLED display marks a significant milestone in display technology. This awe-inspiring display delivers self-emissive pixel-level precision, combining up to 10,000 nits of brightness with vivid, lifelike visuals. This innovation sets a new benchmark for visual experiences and paves the way for the next generation of display technologies.
Building Trust Through Partnerships
Hisense emphasizes the importance of strategic partnerships in driving global growth. The company’s long-standing partnership with FIFA and the recent sponsorship of the FIFA Club World Cup 2025™ exemplify this commitment. Through these partnerships, Hisense aims to bring people closer to the sporting moments they cherish and inspire them to embrace life with confidence and decisiveness.
A Vision for the Future
From the stunning realism of its display technologies to the intelligent integration of AI across its product portfolio, Hisense is dedicated to delivering innovative solutions that enhance the lives of consumers worldwide.
