• Hisense Malaysia partnered with Sunway University to host a football tournament for local universities.
  • The event aimed to promote youth sports development and celebrate the UEFA Euro Cup 2024.
  • This initiative reflects Hisense’s commitment to supporting sports and fostering a healthy lifestyle among young people.
  • Hisense, as a UEFA Euro Cup 2024 partner, seeks to connect with consumers through sports.

Hisense Malaysia, a leading consumer electronics and appliance company, has joined forces with Sunway University to host the “Beyond Glory Campus Cup,” a friendly football tournament for universities in the Klang Valley region. This event coincides with the UEFA European Football Championship 2024 (UEFA EURO 2024™), where Hisense is an official partner. The collaboration highlights Hisense’s dedication to enhancing the sports experience and fostering the development of local youth sports in Malaysia.

Celebrating Football and Encouraging Youth Participation

On July 7th, 2024, Hisense Malaysia and Sunway University co-hosted a football tournament at the Sunway University football field. The event featured teams from prestigious universities like Taylor’s University, Tunku Abdul Rahman University of Management and Technology (TARUMT), The International Medical University (IMU), and Sunway University itself.

Hisense Malaysia even fielded a team, participating in a match against the winning team. Through this initiative, Hisense Malaysia and Sunway University aim to promote football among local youth and foster healthy competition between universities. The event celebrates the sport and aligns with Hisense’s mission to make a positive impact on society through sports and technology.

Shared Passion for Sports and Community

“Hisense Malaysia is thrilled to partner with Sunway University to celebrate the spirit of football and support local youth sports. We aim to inspire young athletes and promote healthy lifestyles, reflecting Hisense’s mission to improve people’s lives through innovative products and initiatives. We look forward to more opportunities to support the local youth sports scene,” said Mr. Derek Jin, Managing Director of Hisense Malaysia.

Professor Sibrandes Poppema, President of Sunway University, echoed this sentiment: “We are excited to collaborate with Hisense Malaysia for this event. It provides a fantastic platform for our students and those from other universities to showcase their talent and passion for football. We believe in the unifying power of sports to bring people together and build a strong sense of community spirit.”

Hisense: A Long-Standing Commitment to Sports

Hisense’s involvement in the UEFA Euro Cup 2024 and local sports initiatives demonstrates their ongoing commitment to supporting and promoting sports. As the first Chinese company to sponsor major global events like the Australian Open, the European Cup, and the World Cup, Hisense has consistently built connections with consumers worldwide through sports. This partnership with Sunway University further exemplifies their dedication by encouraging youth participation and enriching lives through athletic engagement.

Mr. Derek Jin, Managing Director of Hisense Malaysia.

As an official partner of UEFA EURO 2024™ and a pioneer in display technology, Hisense aims to deliver the perfect game-watching experience with their cutting-edge TVs and smart home appliances. Partnering with Sunway University marks the third consecutive UEFA European Championship™ that Hisense has sponsored, offering a tremendous opportunity to connect with consumers globally.

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