• Hisense is the Official VAR Screen Provider for UEFA EURO 2024, showcasing its display technology.
  • Hisense developed an AI image quality chip for VAR, ensuring high precision for fast-paced sports.
  • Hisense ranks No.2 globally in TV market share and No.1 globally in 100-inch TV shipment volume.
  • Hisense has dominated the Chinese TV market for 20 consecutive years.

Hisense, a global leader in home appliances and consumer electronics, is making waves in the football world. The company has been named the Official VAR Screen Provider for the prestigious UEFA European Championship™ (UEFA EURO 2024). This marks Hisense’s third partnership with the UEFA EURO, highlighting its commitment to providing cutting-edge display technology for major sporting events.

Elevating Football Officiating with Advanced Technology

The introduction of Video Assistant Referee (VAR) technology has revolutionized football by allowing referees to review contentious decisions and improve officiating accuracy. This year, UEFA opened commercial partnerships for VAR, and Hisense’s selection reflects their recognition of the company’s advanced display technology.

To meet the demanding requirements of VAR, Hisense developed a special AI image quality chip. This innovative chip is capable of real-time pixel-level image processing, ensuring the high precision needed for fast-paced sports like football. The technology guarantees that no crucial details are lost, even in the most high-speed moments on the pitch.

Global Recognition for Display Technology and Market Share

During UEFA EURO 2024™, viewers will see Hisense’s “NEVER SETTLE FOR NO.2 GLOBALLY” slogan displayed on LED boards around the pitch. This tagline reflects the company’s unwavering commitment to excellence and innovation. According to Omdia, Hisense’s 100-inch TV achieved a global shipment volume share of a staggering 56.4% in the first quarter of 2024, solidifying its position as the No.1 leader in this category.

Hisense: A Global Leader in Television

Hisense’s dominance extends beyond the world of football. The company has held the No.1 spot in TV sales within the Chinese market for an impressive 20 consecutive years, from 2004 to April 2024. Looking at the global stage, Hisense secured the No.2 ranking worldwide in TV market share for the first quarter of 2024, maintaining this position since 2022. Their leadership extends further, with Hisense also ranking No.1 globally in 100-inch TV shipment volume, laser TV shipment volume, and TriChroma Laser TV patents.

Hisense’s commitment to quality, innovation, and customer satisfaction is evident in their strong performance across various regions. From January to April 2024, Hisense TVs held the top market share in Australia and South Africa, while ranking second in Canada and Mexico. Furthermore, Hisense is at its eight consecutive years in the Kantar BrandZ™ Top 10 Chinese Global Brands list, further solidifying their global reputation for excellence.

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