CelcomDigi Sets Two Guinness World Records with 42-Hour Mega Gegar 20 Juta Livestream
TLDR
- CelcomDigi ran a continuous 42-hour promotional livestream across 20 stores nationwide.
- The Mega Gegar 20 Juta Live campaign secured two Guinness World Records.
- CelcomDigi’s network reaches 97% of populated areas across Malaysia.
- Over 300 branded CelcomDigi stores form the country’s largest exclusive telco retail chain.
- The campaign blends customer rewards with exclusive device deals and limited-time promotions.
A 42-Hour Livestream Spanning 20 Stores
CelcomDigi Berhad has set two Guinness World Records through Mega Gegar 20 Juta, its biggest-ever customer appreciation campaign. The Mega Gegar 20 Juta Live brought together customers and communities across the country through a shared experience designed to reflect the power of reliable connectivity.
The 42-hour promotional livestream spanned 20 CelcomDigi stores nationwide and featured exclusive deals, limited-time promotions, and special savings on devices and accessories. Customers at home could watch the action unfold while shoppers in-store took advantage of on-the-spot offers across Peninsular Malaysia, Sabah, and Sarawak.
Connectivity as the Backbone
Chan May Ling, CelcomDigi’s Head of Brand and Marketing Services, said the accomplishment shows the company’s dedication to delivering exceptional customer experiences. “This demonstrates how advanced connectivity enables richer and more immersive digital experiences, while supporting Malaysians’ growing demand for always-on connectivity, entertainment, and digital services. Today, CelcomDigi’s network reaches 97% of populated areas nationwide, providing Malaysians with access to reliable connectivity wherever they live, work, and play.”
“Through Mega Gegar 20 Juta Live, we connected our customers in one continuous livestream. Powered by CelcomDigi’s widest, fastest, and most secure network, the livestream maintained uninterrupted connectivity throughout the 42-hour journey across multiple locations nationwide,” she added.
Scale of the Retail Footprint
The participation of 20 stores in every state showcased the scale of CelcomDigi’s retail footprint and its ongoing investment in making products, services, and support more accessible to customers. Across Peninsular Malaysia, Sabah, and Sarawak, CelcomDigi’s retail network remains a key touchpoint for customers seeking connectivity solutions, the latest devices, and personalised support. With more than 300 branded stores nationwide, CelcomDigi operates the country’s largest exclusive retail chain for digital products and services.
The milestone is also a testament to the dedication of CelcomDigi’s teams, who work tirelessly to serve and support millions of customers. More than a record-breaking feat, Mega Gegar 20 Juta Live demonstrated how a coordinated retail and network operation can deliver a shared national experience that goes beyond a typical sales campaign.
Our Take
Two Guinness World Records for a single telco campaign is a serious marketing flex, and CelcomDigi clearly understands the value of that headline. Mega Gegar 20 Juta Live is not just a sales push — it is a brand statement about network reach, retail scale, and operational coordination. The 42-hour livestream format mirrors the live-shopping trend that has taken off across Southeast Asia, and pulling it off across 20 stores simultaneously requires real logistical muscle.
For Malaysian consumers, the practical takeaway is that CelcomDigi is leaning hard into rewards-based loyalty at a time when smaller MVNOs are competing on price alone. Exclusive device deals and Touch ‘n Go-style rewards work best for users who already plan to upgrade, so the campaign is likely to convert high-intent shoppers more effectively than cold prospects.
The underlying pitch is the 97% populated-area coverage claim. In a country where rural connectivity still varies widely between operators, that figure matters to users in Sabah and Sarawak who often feel underserved. If CelcomDigi can keep the network story consistent with the celebratory marketing, Mega Gegar 20 Juta Live becomes more than a campaign — it becomes proof of capability.
