KHIND Opens First Physical Rent-to-Own Experience Store in Semenyih, Marking 65 Years of Malaysian Home Appliances
TLDR
- 65-Year Milestone: KHIND celebrates its 65th anniversary by opening its first physical Rent-to-Own Experience Store at Setia EcoHill, Semenyih.
- Affordable Plans: Home appliances — washers, refrigerators, AC units — start from RM70 per month, with all-in insurance and servicing included.
- 30,000 Households Served: KHIND RTO has already reached nearly 30,000 Malaysian households since launching as a digital-first model in 2022.
- Why Semenyih: Location chosen to serve growing townships of young families and first-time homeowners beyond the Klang Valley.
KHIND’s Physical Retail Moment Has Arrived
KHIND has been a familiar name in Malaysian homes for nearly seven decades. The brand began life in 1961 as a small electrical repair shop in Sekinchan, Selangor, founded by Mr Cheng King Fa. Sixty-five years later, KHIND Holdings Berhad now distributes its products across more than 58 countries — but for the longest time, the company’s most ambitious consumer-lending experiment, KHIND Rent-to-Own (RTO), has lived almost entirely online and on the road.
That changes today. On 13 June 2026, KHIND officially opened its first-ever physical KHIND RTO Experience Store at Lot 49, Jalan EcoHill 1/5B, Setia EcoHill, 43500 Semenyih, Selangor. The launch was officiated by KHIND Group Executive Chairman Mr Cheng Ping Keat, and was framed as a milestone not just for the RTO division, but for the entire 65-year-old brand.
“Senang jer, Semua Settle” — that’s the RTO tagline, and the new Experience Store is built around it. Rather than a typical retail outlet, the Semenyih store is designed as a real home-like environment where customers can see, touch, and test appliances in practical living setups. RTO advisors are on hand for direct consultation, and the entire sign-up journey — from browsing to delivery and installation — can be completed in a single visit.
What KHIND RTO Actually Offers
The pitch is simple: make essential home appliances accessible without the burden of a large upfront payment. Each KHIND RTO subscription bundles a full peace-of-mind package, including free delivery and installation nationwide (excluding selected islands), full insurance coverage against fire, lightning, flood, theft, and accidental damage throughout the subscription period, and a KHIND Care Plan that covers servicing, maintenance, and repairs at no extra cost.
The product range is focused on essentials — the appliances that turn a house into a functioning home:
- Laundry — 2-in-1 washer dryers and front-load washers
- Kitchen — Refrigerators
- Cooling — Air-conditioning units developed in collaboration with Acson
Monthly plans start from as low as RM70 — a price point explicitly aimed at young families, first-time homeowners, and households that have traditionally been priced out of brand-name appliances. Customers can browse and sign up in-store, with no need to wait for delivery logistics to start using the plan.
Why Semenyih, and Why Now
Location choice was deliberate. In his launch remarks, Mr Cheng Ping Keat explained: “We chose Semenyih because it represents the growth of new Malaysian communities including young families, first-time homeowners, and rapidly growing townships. Our role is to support them by removing the burden of high upfront costs and making essential appliances more accessible and manageable through a monthly plan.”
That framing reveals two strategic priorities. First, KHIND RTO is using Semenyih as a proof of concept for expansion beyond the Klang Valley. The digital model has been successful — 30,000 households served in four years — but converting that success into physical retail requires careful location selection. Semenyih fits because it sits at the intersection of new township development and young-family demographics, exactly the audience RTO is designed for.
Second, the move signals a return to physical retail at a brand level. The store is meant to be a permanent touchpoint, not a one-off pop-up, and the operating hours (daily, 10am to 10pm) reflect that. The launch event itself leaned into the community angle, with Special Store Opening Deals, a Lucky Draw, and Spin & Win activities offering prizes worth up to RM10,000 — turning the opening day into a neighbourhood celebration rather than a corporate ribbon-cutting.
What Comes Next
KHIND RTO has not announced additional physical store locations yet, but the Semenyih launch is clearly designed as a template. If the model works in Semenyih — a growing Klang Valley fringe township — expect the same format to roll out to similar growth areas around KL, and eventually to other Malaysian cities.
The brand’s broader direction is also worth watching. KHIND’s tagline, “We Make Everything Easier for You,” has guided the company from a single repair shop to a 58-country distribution network. The Experience Store concept, if successful, becomes the next chapter — one where the RTO model isn’t just a financial product, but a curated, in-person experience that brings the brand back to direct consumer touch.
For now, customers can already visit the Semenyih store or reach out via:
- Phone: +603-7839 2090
- Website: khindrto.com.my
- Facebook: KHIND RTO
- Instagram: @khind_rto
Our Take
The KHIND RTO Semenyih launch is more interesting than a typical “brand opens new store” story. It signals that Malaysian consumer-electronics brands are willing to bet on physical retail again — but only in the right locations, with the right model, and with the right economics.
The Rent-to-Own angle is what makes this stand out. Pure appliance retail in Malaysia is a tough margin business, especially when competing with regional e-commerce giants. KHIND’s RTO model adds a financial-services layer on top of the hardware, which gives the brand recurring-revenue characteristics more typical of a telco or a fintech than a traditional electronics retailer. The Experience Store isn’t just selling appliances — it’s selling the trust required to commit to a multi-year subscription. That’s a fundamentally different proposition, and it explains why the launch is in a real neighbourhood, not a high-street mall.
For Malaysian consumers, the practical takeaway is this: if you’ve been putting off a washer, fridge, or air-conditioner upgrade because of upfront costs, KHIND RTO at Semenyih is now a place you can physically walk into, see the products, talk to an advisor, and sign up — all in one visit. The RM70/month entry point is genuinely accessible, and the bundled insurance and servicing removes most of the downside risk.
