vivo Malaysia Champions Young Footballers with Dream Field 2.0
TL;DR
vivo Malaysia successfully concluded its Dream Field 2.0 initiative, a CSR campaign dedicated to nurturing future football stars in Malaysia. Aligned with the UEFA EURO 2024, the program aimed to inspire young athletes and enhance football infrastructure in schools.
Investing in the Next Generation
From June 6th to July 14th, 2024, vivo donated over RM10,000 worth of football equipment, including jerseys and boots, for every V30 series smartphone sold. This initiative empowered five selected schools across the nation by providing essential resources for young athletes to thrive in their football endeavors. By fostering a culture of physical activity and teamwork, vivo hopes to inspire the next generation of Malaysian football stars and leave a lasting positive impact on the community.
Building on Success
Building upon the foundation laid by the 2021 Dream Field program, which supported differently-abled football athletes, Dream Field 2.0 expanded its reach to benefit a wider range of young individuals. This year’s campaign went beyond providing equipment, aiming to cultivate a sustainable sports culture within schools and encourage students to embrace an active and collaborative lifestyle.
A Commitment to Excellence
vivo’s dedication extends beyond its social responsibility initiatives. The company recently achieved a significant milestone in the Chinese smartphone market, securing a 17.93% market share with over 11.95 million units activated in the second quarter of 2024. This represents a remarkable year-on-year growth of 7.17%, solidifying vivo’s position as a major player in the industry.
Looking Forward
vivo Malaysia remains committed to its role as a responsible corporate citizen. They actively seek opportunities to support youth development and community initiatives. For more information on vivo Malaysia’s ongoing programs, visit their official website or social media pages.
