• Toshiba TV names Ren Meguro, a rising star in Japan, as its brand ambassador for Japan and seven Southeast Asian countries.
  • The campaign aligns with Toshiba TV’s 2024 concept of “Watch only what you want, as much as you like.”
  • Ren Meguro will be featured in a new commercial titled “Fateful Encounter” and behind-the-scenes content.
  • Toshiba TV highlights its commitment to quality, design, and AI-powered TV technology.

Toshiba TV has announced the exciting appointment of Ren Meguro, a prominent Japanese actor and member of the music group Snow Man, as its new brand ambassador. This strategic move extends beyond Japan, with Meguro representing Toshiba TV in seven additional overseas regions: Indonesia, Thailand, Malaysia, Vietnam, the Philippines, Taiwan, and Hong Kong.

Aligning with Evolving Viewing Habits

The partnership kicks off on June 21st, 2024, with the launch of a new commercial titled “Fateful Encounter.” This engaging commercial will showcase Meguro’s diverse talents, transforming from a skilled soccer player to a captivating musical actor. This versatility reflects Toshiba TV’s 2024 communication concept: “Watch only what you want, as much as you like.” This concept acknowledges the ever-changing landscape of television viewing in the digital age, where audiences have access to a vast array of content.

Ren Meguro Captures Hearts Across Asia

Ren Meguro’s immense popularity in Asia makes him the perfect choice to represent Toshiba TV in these key markets. He will be featured in advertisements across the region, further solidifying Toshiba TV’s brand presence.

Going Beyond the Commercial: A Deeper Connection

To provide fans with a more personal connection to Meguro and the campaign, Toshiba TV will be releasing behind-the-scenes content. This includes making-of video clips and exclusive interviews with Meguro, where he shares personal stories from his early life. These engaging insights offer viewers a glimpse into the creative process behind the “Fateful Encounter” commercial.

Toshiba TV: A Leader in Quality Entertainment

As the No.1* TV brand in Japan, Toshiba TV is renowned for its unwavering commitment to quality and performance. Rigorous testing at every stage of production ensures that Toshiba TVs deliver exceptional experiences. Furthermore, Toshiba TV prioritizes sophisticated design guided by the “Essential Beauty” philosophy. This dedication to aesthetics ensures that Toshiba TVs seamlessly complement any living space.

In 2023, Toshiba TV further solidified its position as a leader in the industry with the introduction of the AI-powered REGZA Engine ZRi. This innovative technology provides an unparalleled, immersive viewing experience, allowing users to enjoy their favorite content in a whole new light.

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