Samsung’s AI Strategy for Safer, Inclusive, and Energy-Efficient Connected Devices at CES 2024
Samsung Electronics Co., Ltd. reveals its vision at CES 2024 for a more intuitive and convenient device experience through the integration of artificial intelligence (AI) technology. The company emphasizes making connected devices safer, inclusive, and energy-efficient.
Jong-Hee (JH) Han, Vice Chairman, CEO, and Head of Samsung’s Device eXperience (DX) Division, introduces the strategy, highlighting AI’s role in improving daily lives seamlessly. The focus is on creating connected experiences that are both simple and useful. Samsung showcases various products and services during the conference to demonstrate how AI capabilities enhance user experiences.
AI-Enabled Visual Display and Digital Appliances
Jonathan Gabrio, Head of Connected Experience Center at Samsung Electronics America, details how AI technology transforms Visual Display products and Digital Appliances. The Samsung Neo QLED 8K QN900D, for instance, features an AI Processor, NQ8 AI Gen 3, enhancing content quality and offering personalized experiences. Innovative accessibility features, such as sign language and audio subtitle features, cater to users with diverse needs.
Samsung introduces The Premiere 8K projector, Music Frame speaker, and upgrades to Ballie, the rolling AI robot, showcasing advancements in sound and home assistance.
For the kitchen, Samsung unveils the Bespoke 4-Door Flex™ Refrigerator with AI Family Hub™+, offering AI Vision Inside for recognizing food items and reducing food waste. The Anyplace Induction range enhances cooking experiences through AI connectivity.
AI technology extends to laundry with the Bespoke AI Laundry Combo™ and cleaning with the Bespoke Jet Bot Combo™, providing convenient and effective solutions.
Spatial Intelligence for User-Device Connectivity
Jaeyeon Jung, Executive Vice President and Head of SmartThings, highlights the impact of AI on user-device relationships. Spatial AI enables devices to understand living spaces and routines, allowing for a personalized home management experience. SmartThings introduces features like LiDAR for creating digital floor plans and 3D Map View for detailed experiences.
SmartThings uses smart sensors and AI for detecting unusual circumstances, like a fall, and offers family and friend sharing through simple QR codes. Bixby voice assistant enhances smart home dynamics with improved AI capabilities.
Home-to-Car Capabilities
Samsung announces a partnership with Hyundai Motor Group, enabling Home-to-Car and Car-to-Home services through SmartThings connectivity. Users can remotely control car functions and home devices through voice commands, enhancing convenience and connectivity.
A collaboration with HARMAN introduces technologies like Ready Care, Ready Vision, and Ready Upgrade, focusing on driver safety, intuitive displays, and regular vehicle updates.
Security, Privacy, and Sustainability
Samsung emphasizes security and privacy with solutions like Samsung Knox Matrix, providing end-to-end encryption. The company also incorporates recycled materials into products and introduces initiatives like Certified ReNewed and Galaxy Upcycling for a more circular economy.
AI technology contributes to energy efficiency through features like SmartThings AI Energy Mode. A collaboration with Tesla integrates SmartThings Energy with Tesla products for improved energy management, especially during severe weather.
New features enhance device accessibility, including hands-free gestures for digital appliances, auto-generated captions during calls, and AI-enabled text-to-speech for displays.
