Maxim E-hailing: A Demographic Analysis of Users

TL;DR:

• Maxim E-hailing released data on user demographics.
• Most users are young men aged 24 or younger.
• Popular names include Alif for men and Aisyah for women.
• Android and iOS are the dominant phone operating systems.
• iPhone is the most popular phone brand among users.

Maxim E-hailing, a popular ride-sharing service in Malaysia, recently shared insights into the demographics of its users. The analysis revealed interesting trends in terms of gender, age, phone operating systems, and phone brands.

Gender Breakdown

The data showed a relatively balanced gender distribution among Maxim users. Approximately 50.5% of users are male, while 49.5% are female. This composition is similar to the overall gender ratio in Malaysia, according to the 2020 MYCensus.

Age Distribution

The age analysis revealed that the largest group of Maxim users is between 24 years old and younger, comprising 42% of the total user base. This suggests that a significant portion of the younger generation relies on Maxim for their transportation needs. The 25-35 age group follows closely with 39%, while the older generation aged 36-45 represents 14% of the users. Passengers over 46 years old make up just 5% of the Maxim user base.

Popular Names

The analysis also shed light on the most common names among Maxim users. For women, the top five names are Aisyah, Nurul, Ain, Farah, and Ika. Among men, Alif, Daniel, Aiman, Ahmad, and Alex are the most popular names.

Phone Operating Systems and Brands

When it comes to phone operating systems, Maxim users are evenly divided between Android and iOS. Approximately 50.5% of users prefer Android, while 49.5% opt for iOS. Interestingly, the Maxim app enjoys a high rating of 4.8 stars on the iOS platform.

Regarding phone brands, the iPhone reigns supreme with 49.5% of users. Samsung follows closely with 18.5%, followed by Vivo at 12%. Oppo and Realme occupy the fourth and fifth positions with 11% and 9% respectively. The popularity of the iPhone among Maxim users can be attributed to its strong brand presence and market dominance in Malaysia.

Conclusion

Based on the data, a typical Maxim user can be described as a 24-year-old male who uses an iPhone and is likely named Alif. Maxim’s affordability, convenience, and wide-reaching service have contributed to its popularity among diverse user segments. The company’s commitment to providing a safe and comfortable experience, coupled with a user-friendly app, has solidified its position as a leading e-hailing service in Malaysia.