Infinix Climbs to 44th Spot in Kantar BrandZ Chinese Global Brand Builders List

TLDR:

• Infinix is listed in the Top 50 Kantar BrandZ Chinese Global Brand Builders for the second year.
• This prestigious ranking recognizes Infinix’s brand power and global consumer recognition.
• The company is committed to innovation and delivering high-quality products for young consumers.
• Infinix follows a strategy of global localization to cater to specific regional needs.

Infinix, a popular tech brand known for its trendy designs targeted at young people, has once again secured a spot in the Top 50 Kantar BrandZ Chinese Global Brand Builders list for 2024. This achievement, awarded by Google and Kantar, highlights Infinix’s continuous efforts in strengthening its brand image and gaining recognition from consumers worldwide.

This year, Infinix climbed one position to the 44th spot on the prestigious ranking, often referred to as the “Oscars” of the branding industry.

Recognition for Innovation and Brand Value

“We are honored to be included in the Top 50 Kantar BrandZ Chinese Global Brand Builders 2024 for the second consecutive year,” said Lake Hu, Chief Marketing Officer at Infinix.

“This recognition reflects our dedication to innovation and technology, allowing us to earn the trust of global users. Our focus remains on providing essential products, building brand value, and establishing a strong international presence through differentiation.

Through years of global localization efforts, Infinix has evolved into a trusted global brand. We will continue to promote globalization through localization, gain deeper user insights, deliver superior products, and create a brand experience that embodies ‘value.'”

Kantar BrandZ Validation

Kantar BrandZ is the world’s leading provider of consumer-focused brand asset insights. Their brand valuation methodology is widely recognized and assesses brand appeal based on three key factors: meaningfulness, difference, and salience, all determined through global user votes.

Infinix’s consecutive presence on this esteemed list serves as a strong validation of its global brand influence and market strength.

Leading with Innovation for Young Consumers

Infinix remains committed to empowering young people in emerging markets by providing them with cutting-edge technology and stylish designs. This year, the company has garnered significant attention for its NOTE 40 series and the GT 20 Pro dual-core gaming flagship smartphone.

The NOTE 40 series boasts features like All-Round FastCharge 2.0, including 100W Multi-Speed FastCharge, Wireless MagCharge, and the Cheetah X1 chip.

The GT 20 Pro is equipped with the MediaTek Dimensity 8200 Ultimate processor and a Pixelworks X5 Turbo dedicated display chip, offering an eSports-level gaming experience with its powerful cooling system and 144Hz FHD+ AMOLED display.

Global Localization Strategy

Infinix follows a strategic approach of “global layout + localization practice.” This strategy involves combining global trends with regional innovations to address specific needs within different markets.

For instance, Infinix has developed features like universal tone photography technology, multiple SIM slots, and long battery life specifically catering to the needs of consumers in Africa and other regions.

Operating in over 70 markets worldwide, Infinix has successfully achieved global localization in its research and development, production, and marketing efforts.

Stay Connected with Infinix

For the latest updates on Infinix products and developments, you can visit the company’s official website or follow them on their social media pages, including Facebook, Instagram, and TikTok.