TL;DR:
- HUAWEI has globally unveiled its flagship Pura 80 Series, set to launch in Malaysia on July 24, 2025.
- The series introduces groundbreaking camera technology, including the HUAWEI Pura 80 Ultra’s Switchable Dual Telephoto Camera for unprecedented low-light telephoto capabilities.
- An “Iconic Forward Symbol” design, inspired by fine jewellery, distinguishes the Pura 80 Ultra and Pura 80 Pro with a striking sunray pattern.
- The devices boast advanced AI features, robust performance with fast charging, and enhanced durability with 2nd-Gen Crystal Armour Kunlun Glass on the Ultra model.
HUAWEI recently unveiled its highly anticipated flagship smartphone, the HUAWEI Pura 80 Series, during a global launch event in Dubai. This new lineup aims to redefine the boundaries of mobile photography through cutting-edge imaging technology and visionary design.
Following its global debut, HUAWEI confirms the Pura 80 Series will soon be available in Malaysia. This allows local consumers to experience the brand’s latest technological achievements first-hand. The arrival in Malaysia reflects HUAWEI’s dedication to bringing world-class innovation to its users across the region.
Iconic Design Brilliance
The HUAWEI Pura 80 Ultra and the striking Glazed Red HUAWEI Pura 80 Pro showcase a “Dazzling Forward Symbol” design. This aesthetic is inspired by the timeless sunray motifs found in fine jewellery and luxury timepieces. The radiant sunburst pattern captivates with its intricate depth and sophisticated play of light and shadow.
The HUAWEI Pura 80 Ultra’s lens is accentuated by a resplendent golden ring. This forms the iconic forward symbol, boldly representing the brand’s spirit of progress and innovation. It creates a stunning visual centerpiece on the device.
Photographic Excellence Redefined
The HUAWEI Pura 80 Ultra introduces an industry-first Switchable Dual Telephoto Camera. This system seamlessly combines a super-large photosensitive area with versatile 3.7x and 9.4x focal lengths. It produces cinematic portraits and razor-sharp close-ups with dramatic spatial depth.
The telephoto module uses a mechanical shutter to switch between two optical paths. This allows it to share the same 1/1.28-inch sensor.
For the HUAWEI Pura 80 Pro, its groundbreaking 1-inch Ultra Lighting Camera maximizes light intake. This ensures exceptional detail in low-light conditions. The Ultra Chroma Camera simultaneously guarantees accurate color reproduction, delivering vivid, true-to-life nightscapes with impressive clarity.
HUAWEI XMAGE: Vision Beyond Bounds
Powered by an upgraded XMAGE imaging system, the HUAWEI Pura 80 Series integrates the industry’s largest telephoto sensor and advanced algorithms. This delivers crystal-clear images in high-magnification and challenging lighting scenarios.
From intricate architectural elements to expansive city skylines, the series excels at capturing vivid night atmospheres. It achieves this with precise hues and natural saturation.
The technology redefines stage photography and videography. It captures ultra-clear performance details and vibrant colors even from a distance. Meanwhile, 4K video capability offers high-fidelity footage, vividly recreating live experiences with remarkable realism.
AI-Driven Innovation Unleashed
Beyond its photographic prowess, the HUAWEI Pura 80 Pro and HUAWEI Pura 80 Ultra feature the all-new AI Smart Controls Button. This offers instant access to personalized functions. These include the camera, torch, or AI lens, all with a single tap.
Enhanced with fingerprint recognition for added security, it ensures smooth, seamless, and secure operation. Advanced AI Noise Cancellation further transforms calls. It provides two-way noise reduction that isolates the speaker’s voice and minimizes background noise. This ensures crystal-clear communication in any environment.
Entertainment & Productivity
With AppGallery, the device offers seamless compatibility with essential applications users require. The curated selection of high-quality apps ensures a smooth and secure experience with every download. It also empowers users to discover new favorites conveniently.
Relentless Power and Performance
The HUAWEI Pura 80 Pro and HUAWEI Pura 80 Ultra are powered by a robust 5170mAh battery. This is supported by 100W HUAWEI SuperCharge for ultra-fast wired charging. Additionally, 80W Wireless HUAWEI SuperCharge provides convenient, cable-free power-ups. This dynamic combination of high capacity and rapid charging guarantees reliable performance, keeping users connected throughout the day.
Uncompromising Durability
Reinforcing the Pura 80 Ultra’s resilience, the 2nd-Gen Crystal Armour Kunlun Glass provides superior protection. This advanced shielding increases scratch resistance by 16 times and drop resistance by 25%. This ensures exceptional durability, allowing the device to withstand daily wear and tear for consistently worry-free use.
Malaysians will not wait long to experience this new era of mobile imaging and design. The HUAWEI Pura 80 Series officially launches nationwide on July 24, 2025. Early birds can place a deposit now at HUAWEI Official Website, HUAWEI Official Store on Shopee, HUAWEI Flagship Store on Lazada, and the HUAWEI Official TikTok Shop.
Early deposit offers include an exclusive voucher and free gifts worth up to RM1,428. These gifts comprise the HUAWEI FreeBuds Pro 4 and a one-year subscription to HUAWEI Care+. Mark calendars and prepare to capture every moment with new brilliance. For the latest updates or promotions, please visit the HUAWEI Official Website, the HUAWEI Official Facebook page, or Instagram.
HUAWEI has globally unveiled its flagship Pura 80 Series, set to launch in Malaysia on July 24, 2025.