HONOR Secures Unprecedented Double No. 1 Market Leadership in Malaysia

TLDR

• HONOR claims the No. 1 spot in Malaysia’s overall smartphone market share for Q4 2025.
• The brand simultaneously dominates the tablet segment with a substantial 30% market share.
• Success is propelled by the premium Magic8 Pro and the ultra-slim Magic V5 foldable.
• Strategic local integrations, including MyDigital ID and Visit Malaysia 2026, bolster brand trust.

Introduction: A New Sovereign in the Malaysian Tech Landscape

The competitive equilibrium of the Malaysian mobile industry has undergone a seismic shift. In a historic achievement, global AI device leader HONOR has officially ascended to the No. 1 position in both smartphone and tablet market shares for Q4 2025. This double victory signifies a monumental milestone, marking the first time the brand has dictated the pace of one of Southeast Asia’s most sophisticated markets. Beyond mere unit shipments, HONOR also ranks No. 1 by value within the Android segment, a testament to the burgeoning consumer appetite for high-end, innovation-driven hardware. This ascent is not merely a statistical anomaly but the culmination of a deliberate strategy to integrate cutting-edge AI ecosystems with deep-rooted local relevance.

The “National Choice”: Cultivating Trust Through Local Synergy

HONOR’s transition into the “National Choice” for Malaysians is anchored in strategic initiatives that transcend traditional retail. By collaborating with the Malaysian Fire and Rescue Department, HONOR amplified the resilience of the HONOR X9d 5G, aligning the device’s legendary durability with the demands of frontline personnel.

Furthermore, HONOR has become a pivotal partner in Malaysia’s digital transformation. It is the first smartphone brand to pre-install MyDigital ID, the national digital identity verification platform, across its device portfolio. This proactive integration provides users with secure, seamless access to government and financial services, positioning HONOR as an essential utility in the nation’s burgeoning digital economy. These localized efforts, combined with a robust presence across both online and offline channels, have solidified its unit shipment leadership.

Magic Series: Dominating the Premium Segment

The brand’s leadership in market value is primarily driven by the prestigious Magic Series. The HONOR Magic8 Pro experienced an unprecedented pre-order sell-out in late 2025, fueled by its five-point technical advantage: elite camera capabilities, extensive battery longevity, stable network performance, superior display quality, and minimized maintenance costs. Its selection as the “Selected Photography Equipment For Visit Malaysia 2026” underscores its professional-grade optics, capable of capturing the nation’s heritage with immense clarity.

In the foldable category, the HONOR Magic V5 has redefined the paradigm of ultra-slim design. By maintaining a competitive price point while enhancing AI-powered multitasking and structural integrity, HONOR offers a value proposition that challenges established incumbents. Looking toward the horizon, HONOR continues to push boundaries with the anticipated Robot Phone format, scheduled for a showcase at MWC 2026.

Ecosystem Excellence: Tablets and Laptops

The brand’s dominance extends into the tablet sector, where it commands a 30% market share. This success is underpinned by the HONOR Connect ecosystem, which facilitates fluid interconnectivity between smartphones, tablets, and even third-party devices like the iPhone and iPad. HONOR distinguishes itself by providing an “all-in-one” value package, including smart keyboards and pencils with its tablets, a move that starkly contrasts with competitors’ fragmented pricing models.

In the computing sector, the MagicBook series now ranks among the top three in Malaysia’s premium laptop segment. The HONOR MagicBook Art 14 stands as a flagship of this growth, featuring a 1cm ultra-slim profile and a unique detachable magnetic camera designed for enhanced privacy.

As HONOR continues to pioneer advancements in AI and hardware, its current market leadership provides a formidable foundation for future expansion in the high-end technology sector. For more details on their latest offerings, visit the official website: www.honor.com/my/.