Haier Unveils X Series Washing Machines: Blending AI Wash, Eco-Conscious Efficiency, and Premium Aesthetics

TD;LR

• Haier Malaysia launches the new X Series Washing Machines (X5, X7, X9), featuring advanced intelligent technologies for superior fabric care and efficiency.
• Key innovations include AI Wash for automatic, optimal cycle recommendation based on fabric type and load, and Essence Wash for accelerated, deep cleaning using a detergent premix and microbubble technology.
• These features enable a full wash cycle to complete in just 39 minutes, approximately 37% faster than conventional cycles, significantly conserving time, water, and energy.
• The series includes the Ultra Fresh Air feature, which automatically dries the inner drum post-wash to prevent odour and wrinkles, promoting superior hygiene.
• Haier Malaysia anticipates the X Series will contribute significantly to achieving its goal of 30% annual growth for its washing machine business by the end of 2025.

Introduction: Elevating the Modern Household Experience

Puchong, 12 November 2025 – In alignment with its guiding principle, ‘More Creation, More Possibilities,’ Haier Malaysia introduces the sophisticated Haier X Series Washing Machines to the Malaysian market. This new line of appliances—comprising the X5, X7, and the flagship X9 models—is meticulously engineered to simplify the domestic laundry cycle while simultaneously delivering considerable savings in time, water, and energy for contemporary households. The X Series represents Haier’s next-generation approach to premium user experience, harmonizing superior hygiene and operational efficiency within a sleek, premium aesthetic designed to complement modern interior environments.

Fan Jing, Managing Director of Haier Malaysia, expresses strong confidence in the launch, noting that 2025 has already been a robust year for the washing machine segment, buoyed by the successful reception of the Haier L+ Washer Dryer. The X Series, he asserts, is a testament to the brand’s commitment to purposeful innovation: introducing technology that streamlines daily life and reduces environmental impact. The company is optimistic that the market excitement generated by this launch will substantially contribute to achieving a significant 30% year-on-year growth for its washing machine business by the conclusion of the year, underscoring Malaysians’ increasing confidence in the Haier brand.

Intelligent Fabric Care and Accelerated Efficiency

The Haier X Series Washing Machines integrate two core intelligent technologies that facilitate an efficient and eco-conscious laundry process. Firstly, the AI Wash system utilizes sophisticated sensors to automatically detect crucial parameters, including fabric types and water absorption rates, allowing the machine to recommend and execute the optimal washing program. This intelligent automation ensures precision care for every load, effectively conserving both water and energy resources.

Secondly, the proprietary Essence Wash technology employs a premix and microbubble system to rapidly and uniformly dissolve the detergent before spraying the solution directly onto the fabrics. This deep-cleaning mechanism permits a full wash cycle to be completed in a mere 39 minutes, achieving an acceleration of approximately 37% compared to traditional washing cycles without compromising cleanliness or fabric integrity.

Following the wash cycle, the innovative Ultra Fresh Air feature automatically dries the inner drum and releases residual moisture. This crucial step prevents the development of undesirable odours and minimizes wrinkles, maintaining clothes in a fresher, more hygienic condition without requiring any manual setting adjustments from the user.

Refined Design and User-Centric Interface

The operational interface of the X Series further underscores its premium positioning. The line features a futuristic, full-touch control panel known as Color AI, which dispenses with conventional button clusters. This LCD panel incorporates a brand-new colour film design, providing a visually elegant and rich aesthetic, along with a smoother, more intuitive user experience for seamless interaction with the washing machine settings.

Collectively, these technological advancements and design refinements reflect Haier’s persistent pursuit of industry-leading standards in appliance performance, user convenience, and reduced ecological footprint. By introducing these advanced features, Haier continues to reinforce its high-end appliance portfolio, upholding its strategic commitment to providing meaningful innovation that genuinely enriches everyday life, consistent with its ‘More Creation, More Possibilities’ ethos.

Availability and Market Strategy

The Haier X Series Washing Machines are now available for pre-order in Malaysia, with pricing commencing at RM2,249. This launch is a key element of Haier Malaysia’s overarching growth strategy for 2025 and 2026, which prioritizes the expansion of its high-end product offerings, brand building initiatives, and sustained investment in research and development to ensure its appliances keep pace with evolving contemporary lifestyles.

Customers seeking further details or the latest updates can visit the official website at www.haier.com/my or follow Haier Malaysia’s official social media platforms.