TL;DR
- Haier Malaysia commences the 7th Haier Global Fans Festival at Pavilion Bukit Jalil, featuring a massive 2,600-square-meter pop-up experience.
- The event showcases cutting-edge innovations including the Space Fit Refrigerator, L+ Series Washer-Dryer, and a preview of the world’s first triple-drum washing machine.
- Haier maintains its global leadership, ranking as the No. 1 Major Appliances Brand for 16 consecutive years and holding the highest brand awareness among Chinese appliance brands in Malaysia.
- Visitors can engage in interactive sports-themed activations and redeem exclusive Liverpool FC jerseys with qualifying premium product purchases.
Haier Group, a preeminent global provider of digital transformation and life-enhancement solutions, officially unveils the 7th edition of its Global Fans Festival in Kuala Lumpur. This iteration represents a significant evolution from its origins as a digital-only celebration into a pervasive brand movement. Hosted at The Piazza, Pavilion Bukit Jalil, the festival serves as a physical manifestation of the “Champion Your Haier Life” ethos. By bridging the gap between high-performance sports and domestic technology, the event underscores Haier’s commitment to fostering profound emotional connections with its international user base.
Strategic Market Leadership and Brand Dominance
The festival occurs against a backdrop of sustained industrial supremacy. Haier continues to dominate the global sector, securing the top position in Euromonitor International’s Global Major Appliances Brand Retail Volume for 16 consecutive years. Furthermore, it remains a fixture in the Kantar BrandZ Top 100 Most Valuable Global Brands as the solitary IoT ecosystem representative for seven years.
In the Malaysian market specifically, the brand demonstrates formidable resonance. Haier currently anticipates commanding an 11% market share with a 93% brand awareness rate—the highest among Chinese home appliance competitors. Notably, premium product sales now constitute over 38% of the local business mix, signaling a decisive shift in Malaysian consumer preference toward high-end, intelligent domestic solutions.
Showcase of Innovation: The Future of Smart Living
At the epicenter of the 2,600-square-meter activation space is a meticulously curated showcase of Haier’s latest technological marvels. These products reflect a relentless pursuit of excellence, mirroring the precision of professional athletes.
Key innovations available for public interaction include:
- Space Fit Refrigerator: Advanced cooling technology designed for seamless kitchen integration.
- L+ Series Washer-Dryer: High-efficiency fabric care solutions utilizing intelligent sensors.
- UV Cool Color Air Conditioner: Promoting healthier indoor environments through ultraviolet sterilization.
- M80 QD-Mini LED TV: Delivering superior visual fidelity through advanced quantum dot technology.
- Triple-Drum Washing Machine: An exclusive preview of upcoming hardware that redefines laundry throughput and organization.
Interactive Activations and Exclusive Fan Rewards
To facilitate deep engagement, the festival incorporates various interactive zones where fans can participate in badminton, football, and tennis mini-games. These activities are designed to reflect the performance and durability of Haier products. Beyond the physical games, the event features live product demonstrations and creator-driven sessions that educate visitors on optimizing their smart home ecosystems.
Participation is free to the general public. Furthermore, Haier provides high-value incentives for its loyal customer base; individuals who execute a minimum expenditure of MYR 5,000 on Haier products during the event are eligible to redeem exclusive Liverpool FC jerseys, further cementing the brand’s long-standing association with sporting excellence.
Organizational Vision for the Malaysian Landscape
Managing Director of Haier Malaysia, Mr. Fan Jing, emphasizes that the festival is an instrument for honoring user loyalty while pivoting toward a future of smarter living and shared growth. This strategic focus on listening to consumer feedback ensures that every iteration of Haier hardware delivers meaningful value to the contemporary Malaysian household.
The 2025 Haier Global Fans Festival remains active from 17th to 21st December at Pavilion Bukit Jalil. It invites all Malaysians to explore a future-ready lifestyle where technology and human experience converge. For further details on product availability and event schedules, interested parties are encouraged to visit the activation site or browse official digital channels at https://www.haier.com/my/.