TL;DR:
- Haier Malaysia announces the third edition of the Haier Cup badminton tournament, now including the new Haier Cup Junior for ages 7-21.
- The Haier Cup 2025 main tournament is open to those 18 and above, featuring regional qualifiers across Malaysia.
- Grand champions of the Haier Cup 2025 will represent Malaysia at a regional tournament in Indonesia, with all expenses covered.
- Winners and runners-up stand to win Haier home appliances, exclusive jerseys, and Yonex merchandise.
Haier Malaysia has announced the highly anticipated return of the Haier Cup badminton tournament for its third and most expansive edition to date. This year signifies a substantial development with the introduction of the Haier Cup Junior, a novel championship specifically designed to identify and cultivate the burgeoning talent of Malaysian badminton players, ranging from the tender age of seven up to twenty-one.
The integration of the Haier Cup Junior alongside the established Haier Cup 2025 presents an inclusive platform for families and young athletes to engage in what is poised to be the nation’s premier amateur badminton event organized by a brand. This expansion furnishes greater avenues for Malaysia’s fervent badminton community to test their abilities in a competitive setting.
Julian Thean, Brand Marketing Assistant Director of Haier Malaysia, stated, “Through the Haier Cup, we extol talent, passion, and community spirit via badminton, a sport that unifies Malaysians both domestically and internationally. The third edition of the Haier Cup underscores the company’s dedication to nurturing a flourishing badminton culture in Malaysia.”
Beyond medals and monetary rewards, champions and runners-up (first and second place) will be bestowed with Haier home appliances, exclusive tournament jerseys, and premium Yonex merchandise.
Haier Cup 2025: An Expansive Tournament
Since its inception in 2023 with approximately 390 participants, the Haier Cup has demonstrated consistent growth. This year, Haier Malaysia anticipates welcoming over 1,000 participants across four categories: Men’s Singles, Men’s Doubles, Women’s Doubles, and Mixed Doubles.
The main Haier Cup is open to all badminton aficionados aged 18 and above, featuring an amplified format with regional qualifiers spanning East, South, North, and Central Malaysia. The journey to the grand finals commences with the State Challenge phase, beginning in Kuching before proceeding to Johor, Penang, and Kuala Lumpur.
The champions and runners-up from each State Challenge will secure a coveted spot in the Grand Finals, scheduled to take place in Kuala Lumpur on August 10, 2025. This final stage offers a chance to achieve ultimate glory and a unique opportunity to represent Malaysia at Haier’s regional tournament in Indonesia. The national champions will compete against top amateur badminton players from Indonesia, the Philippines, Thailand, and Vietnam. All travel and accommodation expenses for the regional tournament will be fully borne by Haier Malaysia.
Haier Cup Junior 2025: Nurturing Future Champions
The Haier Cup Junior signifies the commencement of a new era in Haier’s commitment to fostering young talent and bolstering Malaysia’s badminton landscape. Open to participants aged 7 to 21, this dedicated platform aims to serve as an arena for promising young badminton players from schools to gain crucial competitive experience and potentially pave an early pathway toward professional badminton careers.
With a target of engaging 300 young participants, the Haier Cup Junior 2025 provides a vital platform for youths to refine their badminton skills.
In addition to Boys’ and Girls’ Singles and Doubles categories segmented by age group, the Haier Cup Junior 2025 introduces a special Parents & Child category, offering families a unique opportunity to team up and share the court in the spirit of both fun and competition.
The Haier Cup Junior will be held exclusively in Kuala Lumpur on July 19 and 20, 2025, with medals and certificates awarded to all finalists and semi-finalists in recognition of their achievements. This championship also forms an integral part of Haier Malaysia’s sports marketing strategy, aimed at engaging and inspiring youth and families through the spirit of competition and on-court camaraderie.
Reflecting on the Haier Cup 2025, Mr. Thean remarked, “Badminton occupies a special place in the hearts of Malaysians, uniting us through a shared passion and national pride. This inspired us to introduce the Haier Cup as an annual platform for amateur badminton enthusiasts to showcase their skills. Inspired by our purpose of ‘More Creation, More Possibilities’ as well as the support received, we are expanding the tournament this year to include more categories to encourage greater participation.”
He further elaborated, “We view the Haier Cup as more than just a tournament; it is an initiative that celebrates ambition and dedication. Haier’s commitment to nurturing talent and fostering a healthy, active lifestyle aligns with the core values of positive competition. Whether you are a rising young star, a passionate amateur, or simply someone who enjoys a sense of community, the Haier Cup 2025 offers something for everyone. We aspire for the Haier Cup to serve as a stepping stone for aspiring talents to take to the court, embrace healthier lifestyles, and potentially uncover the next badminton prodigy.”
The Haier Cup 2025 builds upon the considerable success of the 2023 and 2024 tournaments. Notably, the 2024 victors who represented Malaysia as a team in the regional tournament emerged as the overall champion, triumphing over team Vietnam in a captivating final match.
Registration for the Haier Cup 2025 is now open, and Haier extends a warm invitation to players of all experience levels to compete and celebrate Malaysia’s deep-seated affection for badminton. For comprehensive information, please visit the Haier Cup 2025 website and follow Haier on Facebook and Instagram for the latest promotions, events, and updates.