TL;DR:
- The HUAWEI Pura 80 Ultra has achieved a new record-high overall score of 175 on DXOMARK, leading the second-ranked device by 6 points.
- The device earned the highest-ever Photo Score of 180 and a record-matching Video Score of 166.
- Its new Switchable Dual Telephoto Camera received the highest telephoto rating in DXOMARK’s history, offering both 3.7x and 9.4x optical zoom.
- The 1-inch Ultra Lighting HDR Camera provides an industry-leading 16EV dynamic range for exceptional detail in challenging lighting.
- The HUAWEI Pura 80 Ultra is available starting from RM4,599, with exclusive free gifts worth up to RM1,428 for a limited time.
HUAWEI Pura 80 Ultra: Redefining Mobile Photography
The newly launched HUAWEI Pura 80 Ultra has claimed the top spot on the global imaging podium, earning DXOMARK’s highest-ever overall score of 175. This groundbreaking achievement is built on three historic accomplishments: an unprecedented 180 Photo Score, a record-matching 166 Video Score, and the highest-rated telephoto capabilities in DXOMARK’s testing history. This victory solidifies Huawei’s position as a leader in mobile imaging, setting a new benchmark for excellence.
Photography Excellence with a 180-Score
DXOMARK’s record-breaking 180 Photo Score highlights the HUAWEI Pura 80 Ultra’s mastery of light and detail. Its 1-inch Ultra Lighting HDR Camera boasts an industry-leading 16EV dynamic range, allowing it to capture stunning detail in both bright and shadowed areas within a single shot. This is especially evident in challenging high-contrast and low-light scenes. The camera also excels at portrait photography, using advanced AI to achieve precise subject separation and natural skin tones, even in difficult lighting conditions. The variable aperture (f/1.6–f/4.0) offers creative flexibility, ensuring sharp focus for both individual and group shots.
Unmatched Telephoto and Video Performance
The HUAWEI Pura 80 Ultra redefines long-range photography with the industry’s first Switchable Dual Telephoto Camera, which earned it the highest telephoto score on DXOMARK. This innovative system combines 3.7x medium and 9.4x super-telephoto lenses into a single unit, delivering unparalleled versatility and crisp detail even at high magnifications.
The device’s video performance is equally impressive, with a 166 Video Score that matches the industry’s highest. The 16EV Ultra Lighting HDR Camera ensures “layered imaging with accurate light and shadow restoration,” producing balanced and immersive footage in dynamic environments. The dual-telephoto system’s excellence extends to video, allowing for stable, high-magnification captures of distant subjects with advanced stabilization.
Pricing and Availability
The exceptional photo and video performance is powered by the Ultra Chroma XMAGE camera, which uses 1.5 million multi-spectral channels for near-perfect color accuracy, ensuring every image reflects the true-to-life hues. Beyond its imaging capabilities, the HUAWEI Pura 80 Ultra also features the durable Second-Gen Crystal Armor Kunlun Glass and a Forward Symbol Design with luxurious accents.
The HUAWEI Pura 80 Ultra is available now, starting from RM4,599. Customers can purchase the device at any HUAWEI Experience Store, the HUAWEI Official Website, HUAWEI’s official stores on Shopee and Lazada, or the HUAWEI Official TikTok Shop. For a limited time, purchasers will also receive exclusive free gifts worth up to RM1,428, including the HUAWEI FreeBuds Pro 4 and one-year HUAWEI Care+ coverage.