ASUS once again demonstrates its commitment to delivering innovation and cutting-edge technology with the latest Zenbook and Vivobook series laptops.


ASUS introduces the groundbreaking ASUS Lumina OLED technology for its latest laptop displays. This innovative OLED display sets a new standard for visual quality, surpassing traditional OLED displays. ASUS Lumina OLED is now available in all 2023 ASUS OLED models.

ASUS Lumina OLED displays offer more than the traditional benefits of OLED technology. They are Pantone® Validated, VESA DisplayHDR™ True Black certified, and factory-calibrated for superior color accuracy with Delta E < 1. ASUS Splendid customized color gamut, OLED Power Saving, and Tru2Life technology enhance visual performance. TUV low blue light certification, OLED Care burn-in prevention, and US military-grade durability ensure reliability and comfort. ASUS also provides free OLED screen exchange for burn-in issues under warranty.

Zenbook S 13 OLED (UX5304)

At Computex 2023, the Zenbook S 13 OLED (UX5304) stands out as one of the most impressive thin-and-light models. This carbon-neutral laptop weighs only 1 kg and has a thickness of 1 cm. It comes in Basalt Gray or Ponder Blue and features a Plasma Ceramic Aluminum lid for durability, corrosion protection, and thermal management. The laptop boasts a 16:10 2.8K OLED NanoEdge display with Dolby Vision, Pantone Validated color rendering, and VESA DisplayHDR True Black 500 certification. With a long-lasting 63 Wh battery, it offers excellent portability and visual quality.

Dirac-designed audio system

ASUS has collaborated with Dirac to enhance the sound experience on the Vivobook series. The Dirac-designed audio system provides an immersive, balanced, and clear sound, unlocking the full potential of the laptops and delivering a wider and deeper soundscape for an enhanced audio experience.

MIL-STD 810H US military-grade standards

To guarantee long-lasting value, reliability, and durability, all new ASUS consumer laptop models released from 2023 onwards will undergo rigorous testing based on MIL-STD 810H US military-grade standards. This comprehensive testing includes 12 test methods and 26 test procedures, ensuring that the laptops are built to withstand even the harshest conditions. ASUS is setting a new benchmark for durability in the consumer laptop market with these robust devices.

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