TLDR

  • ANTA KAI 1 “Playoffs” pack launches in Malaysia, marking a milestone for basketball culture.
  • Collaboration with NBA icon Kyrie Irving brings innovation, style, and his signature flair.
  • Two new colourways inspired by Irving’s journey are available.
  • ANTA Malaysia aims to elevate basketball culture and empower athletes.

Kuala Lumpur, Malaysia – April 24, 2024 – Basketball enthusiasts in Malaysia rejoice! ANTA, a leading athletic brand, unveils its collaboration with NBA icon Kyrie Irving – the ANTA KAI 1 “Playoffs” pack. Marking the debut of the ANTA KAI 1 series in Malaysia, this collection launches on April 27th at selected ANTA outlets.

Two New Colourways Inspired by Kyrie Irving’s Journey

The ANTA KAI 1 “Playoffs” pack features two distinct colourways – Playoff Home and Playoff Away – inspired by Kyrie Irving’s journey in basketball. This collaboration signifies ANTA’s commitment to bringing premium footwear and apparel to Malaysian athletes and streetwear enthusiasts.

A Fusion of Innovation, Style, and Kyrie’s Artistry

This collection represents a significant leap for ANTA Malaysia, offering a fusion of innovation, style, and Kyrie Irving’s artistic expression. Fans of Irving’s unparalleled talent on the court will appreciate this collaboration, which embodies his creativity, passion, and pursuit of excellence.

Ms. Pang Sook Fong, Country Manager of ANTA Malaysia, highlights the importance of this collection, solidifying ANTA and Kyrie Irving’s shared dedication to the sport and its potential to inspire.

More exciting offerings on the horizon

The collections keep coming for ANTA Malaysia, as a new colourway will make its way to Malaysian shores in May 2024. Stay in the loop about the latest ANTA updates and be part of exclusive invitations to launches and events by signing up as an ANTA member at bit.ly/4a4FGW3.

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