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Anker Innovations Unveils New Era of AI and Robotics with Next-Gen Product Lineup at IFA 2025

TL;DR:

Anker Innovations Charts a New Course for Smart Hardware

Anker Innovations, a global leader in consumer technology, today unveiled its new brand direction and a groundbreaking portfolio of products at IFA 2025. The company’s vision, led by CEO Steven Yang, centers on “igniting new possibilities through ultimate innovation” across its core brands: Anker, Eufy, and soundcore.

“We are championing a Maker spirit at Anker,” said Steven Yang, CEO of Anker Innovations. “This is not about technology for its own sake—it’s about solving real challenges for consumers and igniting possibilities that make life simpler.”

Eufy: AI and Robotics for the Smart Home

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Eufy showcased a number of innovations that promise to redefine the smart home experience:

soundcore: Reinventing Audio Experiences

soundcore announced new products that leverage AI to improve daily life:

Anker: Smart Charging and Energy

Anker introduced its next-generation charging and home energy solutions:

For more information, please visit the official websites of Anker, Eufy, and soundcore.

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