OPPO and Insomniacks Drop Merdeka Track “See Wider, Live Bigger”; Enco Buds3s at RM109
TLDR
- OPPO Malaysia has teamed up with homegrown band Insomniacks for a Merdeka anthem called “See Wider, Live Bigger”
- The music video was shot entirely on the OPPO Reno16 Series 5G and features a KL city tour on a Hop-On-Hop-Off bus
- The new OPPO Enco Buds3s wireless earbuds will be available from RM109 during a 4–16 September e-commerce promo
- The original track drops alongside Malaysia Day, tying the campaign to this year’s patriotic season
- Insomniacks bring over 100 million YouTube views and 61 million Spotify streams to the collaboration
A Patriotic Anthem for the Restless
OPPO Malaysia is marking this year’s Merdeka and Malaysia Day with a collaboration that hits closer to home than a typical brand anthem. The company has partnered with Malaysian pop-rock band Insomniacks to release “See Wider, Live Bigger”, an original song that frames independence as something more personal than waving a flag — it is about stepping out of the expectations placed on you by others and defining success on your own terms.
The track draws direct inspiration from the OPPO Reno16 Series, whose “See Wider, Live Bigger” philosophy underpins the campaign. Insomniacks’ involvement makes the message land harder. The Kuala Lumpur-formed band broke through with their 2018 single “Pulang”, which charted on Malaysia’s RIM streaming charts for 146 consecutive weeks, and they have since built a combined audience of over 100 million YouTube views and 61 million Spotify streams.
The lyrics trace a shift from feeling boxed in by other people’s expectations of what life should look like, to a vision of clarity — choosing to see and build one’s own future completely on one’s own terms. It is the kind of messaging that speaks directly to younger Malaysian audiences who have grown up listening to Insomniacks’ rock and indie anthems.
Shot on the Reno16 Series, Filmed Across KL
The accompanying music video was shot entirely on the OPPO Reno16 Series 5G, leaning hard into the phone’s imaging chops. The narrative opens with Insomniacks riding the KL-Hop-On-Hop-Off bus past the city’s most recognisable landmarks, including the Petronas Twin Towers and Dataran Merdeka, before a group of young Malaysians in a café notices the bus and joins the ride.
That café sequence is a smart piece of storytelling — the everyday drift of young lives interrupted by a band passing through the city, with everyone eventually ending up at a live performance. The venue mix of everyday and traditional outfits suggests a unity theme that ties neatly back to the Merdeka framing. What begins as a handful of strangers becomes a room united by music, a fitting close for a song about finding your own direction alongside the people who find theirs with you.
Beyond the video itself, the campaign positions the Reno16 Series 5G as a creator-friendly device, with the music video serving as a real-world showcase of what the camera system can do in varied lighting, motion, and outdoor conditions.
The OPPO Enco Buds3s Land at RM109
Alongside the Insomniacks collaboration, OPPO has also pulled the wraps off the new OPPO Enco Buds3s. The earbuds will be available exclusively through the OPPO Official Store, TikTok Shop, Shopee, and Lazada from 4 to 16 September 2026 at a promotional price of RM109, down from an RRP of RM249. That is a fairly aggressive price cut for the launch window, and it lines up neatly with the wider Merdeka push.
The timing matters: the promotional period covers both Merdeka Day (31 August) and Malaysia Day (16 September), so anyone shopping for back-to-school or work-from-cafe audio gear has a natural anchor point. OPPO has not disclosed the full spec sheet for the Enco Buds3s in this release, but the brand has been pricing aggressively in the budget true-wireless segment, and the Buds3s look set to continue that trend.
Our Take
Brand collabs with local musicians around Merdeka are becoming a familiar playbook in Malaysian marketing, but the Insomniacks pick here is stronger than most. The band’s audience overlaps neatly with the Reno16 Series’ target demographic — young, mobile-first, and already primed for anthemic messaging — and shooting the entire video on the Reno16 Series 5G gives OPPO a credible creator case to go alongside the brand work.
The Enco Buds3s promo pricing is where the commercial intent shows. RM109 from an RRP of RM249 is roughly 56% off, which is unusually steep even for a launch window. That suggests OPPO is using the Merdeka push as an on-ramp for the Buds3s rather than waiting for a quieter launch moment, and it puts real pressure on competitors sitting in the sub-RM150 TWS bracket. For shoppers who have been waiting to upgrade their daily-driver earbuds, the next two weeks are likely the best entry point.
Keyword: OPPO Enco Buds3s Merdeka Malaysia
Source
Versi Bahasa Malaysia: OPPO dan Insomniacks Lepas Lagu Merdeka “See Wider, Live Bigger”; Enco Buds3s RM109
