vivo X300 Ultra and X300 FE Malaysia Launch: Concert-Ready Phones with ZEISS Imaging

TLDR:
– vivo Malaysia expands the X300 Series with two new flagship models: X300 Ultra and X300 FE
– Both phones feature ZEISS co-engineered camera systems with up to 200mm equivalent telephoto reach
– X300 Ultra offers professional video features including 4K 120fps Dolby Vision recording
– Pre-orders open until 22 May 2026 with up to RM900 cash rebate and bundled accessories worth over RM500

Two New Flagships, One Imaging Legacy

vivo Malaysia has officially expanded its popular X300 Series with two new additions that cater to different types of creators. The vivo X300 Ultra and vivo X300 FE both carry the ZEISS co-engineered imaging heritage but take different paths to serve their respective audiences. Where the Ultra pushes toward cinematic mastery, the FE brings flagship-level photography to a more compact form factor that fits comfortably in one hand.

The timing couldn’t be better for Malaysian consumers. With concert culture booming across the region, having a smartphone that can capture distant performers with clarity has become a genuine selling point. Both new X300 models address this demand directly, offering extended telephoto capabilities that were previously only available on dedicated cameras.

vivo X300 Ultra: Built for Serious Content Creators

The vivo X300 Ultra is designed for users who want complete creative control over their photography and videography. At its core lies the ZEISS Master Lenses Collection, which brings together all ZEISS lens profiles in a single device. The standout feature is the Dual 200MP ZEISS Cameras featuring 35mm and 85mm focal lengths, enabling both documentary-style shooting and professional portrait work.

The triple ZEISS Master Prime lens system forms the heart of this camera setup. This includes an 85mm gimbal-grade APO telephoto camera that provides exceptional stability for close-up shots, a 35mm documentary lens for versatile everyday shooting, and a 14mm ultra-wide-angle camera for landscape and environmental portraits. Together, these three lenses provide coverage that handles most shooting scenarios without requiring additional equipment.

Video capabilities on the X300 Ultra are equally impressive. The new Pro Video Mode supports high-quality 4K 120fps recording across all lenses, and Dolby Vision recording is available with multi-focal 4K 120fps 10-bit log format. Multi-focal optical image stabilisation ensures footage remains smooth even when shooting handheld or in motion.

Imaging tools include vivo Refined Portrait for natural skin tone transitions, Flash Portrait with adaptive zoom lighting for low-light scenarios, and Street Photography 3.0 featuring improved vivo Colour Science and Humanistic Colour Styles. Landscape Mode 2.0 adds professional-level controls with wider dynamic range and enhanced night performance. Tracking Snapshot, powered by the NICE algorithm at up to 60fps, locks onto subjects quickly for clear results during sports and wildlife photography.

The optional ZEISS Telephoto Extender Gen 2 comes in two versions: the lighter 200mm Equivalent for everyday use, and the 400mm Equivalent Ultra for extreme magnification up to 4.7x. An optional vivo Imaging Grip Kit adds physical shutter controls, a zoom lever, and customisable buttons for a more traditional camera experience.

The device features a 6.82-inch display, glass body construction, and camera-inspired design aesthetics. Colour options include Steppe Green with its nature-inspired elegance, and Volcano Black for a bold premium finish.

vivo X300 FE: Compact Power for Everyday Creators

The vivo X300 FE targets users who want powerful imaging capabilities without the bulk of a larger device. Its 7.99mm ultra-slim body fits comfortably in one hand, making it practical for daily carry and extended shooting sessions. The distinctive horizontal camera design and “not made to match” philosophy make it instantly recognisable among current smartphone designs.

Available in Mist Purple, Glow White, and Luxe Black, the FE maintains flagship-level imaging performance despite its compact dimensions. The 50MP ZEISS Super Telephoto Camera delivers up to 100x hyper zoom, extendable to 200mm equivalent with the ZEISS Telephoto Extender Gen 2. Supporting cameras include a 50MP main sensor and an 8MP ultra-wide lens, covering everything from detailed portraits to sweeping landscapes.

The vivo X300 FE adapts to different shooting scenarios with confidence. Street Photography mode captures candid moments naturally, while Stage Mode handles concert photography with zoom reach that brings distant performers closer. The ZEISS True Colour Display ensures accurate, vivid colours whether capturing, editing, or streaming content.

Pre-Order Deals and Availability

Both models are available for pre-order until 22 May 2026. vivo X300 Ultra pre-order customers receive an RM900 cash rebate plus a COMAN Aluminium Photography Tripod worth RM299. vivo X300 FE buyers get a JBL Speaker worth RM299 and vivo Buds Pro worth RM199. Both models include vivo Care benefits: 1 plus 1 year extended warranty and 180 days screen crack protection.

Additional purchase options include 30% off the ZEISS Telephoto Extender Gen 2 and Gen 2 Ultra, plus a free storage bag worth RM159. The X300 Ultra Photographer Kit offers 30% off the Telephoto Extender add-on, while the X300 FE Telephoto Extender Gen 2 Kit provides RM300 discount on the Telephoto Extender instead.

Exclusively at vivo Concept Stores, customers can enjoy up to 24 months 0% interest instalment plans, RM100 off with OCBC, Hong Leong Bank, Affin Bank, and UOB, plus RM100 off with and RM50 off with PayLater. Trade-in options are also available.

Our Take

vivo has positioned the X300 Series expansion smartly by targeting different creator profiles. The Ultra’s comprehensive video capabilities and extreme telephoto reach appeal to serious content creators who need professional-level output, while the FE brings that same imaging heritage to everyday users who don’t want to compromise on photo quality but prefer a more manageable device size.

The bundled pre-order incentives are substantial. RM900 cash back on the Ultra alone makes the already-premium pricing considerably more accessible, and the free accessories on the FE effectively reduce the total ownership cost by several hundred Ringgit. For Malaysian consumers comparing this against Samsung and Apple flagships, these bundled deals provide meaningful differentiation.

What stands out most is the ZEISS partnership continuing to deliver tangible imaging improvements rather than just badge marketing. The humanistic colour science and Humanistic Colour Styles in particular show vivo understands that photography isn’t just about technical specifications—it’s about how images make people feel.