vivo Debuts Southeast Asia’s First Integrated Image Art Space at IOI City Mall
TLDR
- vivo Malaysia launches Southeast Asia’s first integrated Image Art Space & Concept Store at IOI City Mall on 7 February 2026.
- The grand opening features the flagship vivo X300 Series with ZEISS imaging technology and immersive photography zones.
- Exclusive promotions include gift bundles worth up to RM1,070 and flash sales with items starting at RM1.
- The event includes professional photography workshops, interactive challenges, and a ribbon-cutting ceremony with Tourism Malaysia.
Introduction: A Paradigmatic Shift in Tech Retail
In a strategic move to redefine the consumer electronics experience, vivo Malaysia has unveiled Southeast Asia’s inaugural vivo Image Art Space & Concept Store. Located at IOI City Mall, this venue represents a departure from traditional transactional retail, pivoting instead toward a gallery-centric “experiential” model.
Scheduled for a grand opening on 7 February 2026, the space is designed to serve as both a high-end retail outlet and an art installation, allowing users to engage with mobile imaging as a creative medium rather than just a technical specification. This launch coincides with the introduction of the flagship vivo X300 Series, positioning the store as a primary hub for mobile photography enthusiasts in the region.
The vivo X300 Series: Engineered for the Professional Lens
The centerpiece of the new concept store is the vivo X300 Series, a lineup that continues the brand’s long-standing partnership with ZEISS. The series, comprising the vivo X300 and X300 Pro, focuses on high-fidelity imaging through advanced optical engineering. To demonstrate these capabilities, the store features specialized interactive zones:
- Telephoto Moon Shot: A dedicated area for testing long-range optics, featuring a “Man from the Moon” surprise hidden within the lens’s reach.
- Macro Aquarium: A micro-environment where users can engage Super Macro Mode to capture biological details invisible to the naked eye.
- Nightscape Miniature: A low-light simulation zone designed to showcase Landscape and Night Mode performance on starry, dark-sky scenarios.
- Portrait Casting: A real-time projection area where visitors can experiment with ZEISS Multi-Focal Portrait snapshots and professional-grade filters.
Grand Opening Incentives and Consumer Engagement
To mark the launch, vivo Malaysia has structured a series of aggressive promotional tiers. Purchasers of the vivo X300 Series are eligible for premium gift bundles valued at RM1,070. Furthermore, the store will host flash sales on 7 February, where selected peripheral items are priced as low as RM1.
Engagement extends beyond sales with the “Check-In Challenge,” a gamified journey requiring visitors to complete three imaging tasks to earn exclusive rewards. For those seeking deeper technical knowledge, a vivo Photography Workshop provides hands-on training with complimentary X300 phone rentals, offering participants a risk-free trial of the flagship’s professional-grade hardware.
Institutional Significance and Retail Strategy
The ribbon-cutting ceremony underscores the store’s importance to the local economy and tourism sector. Attended by Mr. Mike Xu, CEO of vivo Malaysia, and Mr. Samuel Lee Thai Hung of Tourism Malaysia, the event signals vivo’s intent to make the Image Art Space a landmark destination within IOI City Mall. By integrating art and technology, vivo is responding to a 2026 consumer trend that favors “destination retail”—locations that provide educational and aesthetic value beyond the products on the shelf.
The vivo Image Art Space is located at L2-208, Second Floor, IOI City Mall 2. Detailed updates and full promotional terms are available on vivo Malaysia’s official website: https://www.vivo.com/my
