Xiaomi Redefines Tech Retail with Southeast Asia’s Largest Store at The Exchange TRX

TL;DR:

• Xiaomi Malaysia has opened its second flagship retail store, and the largest under its New Retail model in Southeast Asia, at The Exchange TRX on July 26, 2025.
• The store offers the widest range of Xiaomi products in Malaysia (over 500 SKUs) and introduces on-site after-sales support for the first time.
• It embodies Xiaomi’s “Human x Car x Home” strategy, showcasing a fully integrated smart ecosystem.
• Grand opening promotions include AIoT Mix & Match deals (until August 3), exclusive product offers with free gifts, and Flash Hour Deals on July 26.

Xiaomi Malaysia celebrated a significant milestone on July 26, 2025, with the grand opening of its second flagship retail store at The Exchange TRX. This new outlet marks a pivotal moment in Xiaomi’s growth, becoming the largest retail store under its New Retail business model in the entire Southeast Asia region.

Following the success of its first New Retail outlet at IPC Shopping Centre, this latest addition reaffirms Xiaomi’s commitment to delivering a premium, hands-on, and holistic retail experience.

Unparalleled Product Range and On-Site Support

The new Xiaomi Store at The Exchange TRX offers the widest range of Xiaomi products in Malaysia, with over 250 SKUs displayed and more than 500 SKUs available for purchase. This extensive selection spans smartphones, AIoT devices, and comprehensive smart home solutions, catering to every aspect of smart living.

What truly sets this store apart is its pioneering on-site after-sales support. For the first time in Malaysia, Xiaomi customers can receive expert assistance directly from trained Xiaomi specialists, ensuring a seamless and reliable journey from purchase to post-sales care, all under one roof.

Located in one of Kuala Lumpur’s premier lifestyle destinations, the store beautifully showcases the brand’s innovative products. It conceptualizes Xiaomi’s upgraded strategy, “Human x Car x Home,” inviting fans and shoppers to explore a seamlessly integrated smart ecosystem that connects personal devices with smart home solutions.

“After the success of the first New Retail store at IPC Shopping Centre, we’re excited to provide an even more holistic retail experience to our customers with the opening of our second new retail outlet,” said Eddie Huang, Country Manager of Xiaomi Malaysia. “This store reflects our mission to make the latest innovative technology accessible to everyone, and also reaffirms our commitment to enhancing customer experience through thoughtful retail design and exceptional customer service. We’re proud to launch it here in Malaysia, a key market that continues to inspire our growth.”

Exclusive Grand Opening Promotions

To celebrate the grand opening, Xiaomi is rolling out special in-store promotions, exclusive gifts, and exciting giveaways:

AIoT Mix & Match Deals (July 26 – August 3)

Enjoy significant savings on selected AIoT products with discounts of up to RM1,320. These bundles are limited to 5 sets per day.

Exclusive Store Opening Deals (July 26 only)

Purchase selected premium products and receive exciting free gifts or rebates:

Flash Hour Deals (July 26 only)

Don’t miss out on unbeatable discounts during specific time slots throughout the day, limited to 5 units per product.

Spend & Redeem (July 26 only)

Get rewarded on opening day! Spend a minimum amount in a single receipt and follow Xiaomi on Instagram or Xiaohongshu to redeem exclusive gifts.

• Spend RM199: Redeem a phone stand (Limited to 100 units).
• Spend RM299: Redeem a coffee cup or shoulder bag (Limited to 100 units per item).
• Spend RM499: Redeem a Mi Body Composition Scale 2 (Limited to 20 units).

Customers can also redeem a free gift on opening day by checking in at the store and uploading their visit to social media. Terms and conditions apply; while stocks last.

For more information and updates, visit the Xiaomi Store at The Exchange TRX KL (Concourse Level, Lot C.65.00).