TikTok Unveils New Tools to Enhance Trust and Safety for Its Community

TLDR:

• TikTok has announced a suite of new trust and safety tools for creators, families, and all users.
• New Family Pairing features provide parents with greater visibility into their teen’s account activity and privacy settings, including automatic notifications when teens post content.
• The platform is introducing Well-Being Missions, a new feature designed to encourage positive digital habits through engaging, short missions and a badge system.
• Creators now have access to a range of new tools to foster safer communities, including Creator Care Mode for filtering comments and Content Check Lite to pre-check video eligibility for the For You feed.
• TikTok is also piloting Footnotes in the U.S., a community-driven feature that allows users to add relevant context to videos to combat misinformation.

TikTok, the world’s leading platform for short-form video, announced a suite of new product features designed to improve safety, inspire creativity, and bring joy to its community. These updates are tailored to enhance the experience for teens and families, empower creators, and strengthen community well-being for all users.

New Features for Families

With the latest updates, teen accounts now have over 50 different features and settings designed for their safety. In addition to these built-in safeguards, TikTok’s Family Pairing feature now offers more visibility and control for parents and guardians. This includes automatically notifying a parent when their teen uploads a public video, story, or photo. This tool is designed to help parents stay informed and start open conversations about their teen’s online activity without disrupting their creativity or independence.

Parents will also gain greater insight into the privacy settings their teen selects, such as whether content downloads or the teen’s following list are visible to others. They can also see which topics their teen has chosen to manage their feed, fostering an environment of trust and open dialogue.

Supporting Community Well-Being

Recognizing that a positive digital experience is about more than just screen time, TikTok is introducing a brand-new feature called Well-Being Missions. Developed in consultation with academic experts and groups like the Global Youth Council, these are a series of short, engaging missions designed to help people develop long-term balanced digital habits. As users complete missions, they earn badges that reinforce mindful behaviors, providing positive reinforcement for healthier digital routines.

Empowering Creators with New Tools

Creators are the heart of the TikTok community, and their safety is a top priority. To help creators feel more protected and flourish, TikTok is rolling out new tools to foster safer communities. These updates include:

• Creator Care Mode: A one-click upgrade for comment filtering that automatically filters out offensive and unwanted comments.
• TikTok LIVE Mute Feature: A new tool that helps creators on LIVE to bulk mute words, phrases, and emojis.
• Content Check Lite: A new feature that allows creators to pre-check whether their content is likely to be ineligible for the For You feed before they post it, helping them to make necessary adjustments.
• Creator Inbox: A new professional inbox experience designed to help creators manage messages more efficiently.
• Creator Chat Room: A new feature that allows eligible creators to connect directly and interact with their followers.

Maintaining Platform Integrity with Footnotes

Building on its ongoing commitment to platform integrity, TikTok previously announced a pilot of Footnotes in the U.S. This feature draws on the collective knowledge of the TikTok community by allowing people to add relevant context to content. Starting today, U.S. users in the pilot program can now write, see, and rate footnotes on short videos, providing an additional layer of information and helping to combat misinformation.