Rediscovering Cultural Heritage Along Malaysia’s East Coast Highways This Merdeka and Malaysia Day
TL;DR:
- AFA PRIME Berhad, the toll concessionaire for the KL-Karak and East Coast Expressway Phase 1 (LPT1), is highlighting the cultural and historical significance of stops along these highways for Merdeka and Malaysia Day.
- The highways, often seen as mere transit routes, are presented as “lifelines” that connect people to Malaysia’s heritage.
- Recommended heritage-rich detours include the former tin mining town of Sungai Lembing, the Sultan Abu Bakar Museum in Pekan, and the Perkampungan Kraf Diraja Tunku Azizah.
- Other unique stops include the century-old Sri Marathandavar Aalayam Maran Temple and the vibrant AZA Cartoon Gallery.
- The initiative encourages Malaysians to use their travels to rediscover the diverse stories and traditions that have shaped the nation’s identity.

Highways of Unity: AFA PRIME Berhad Invites Malaysians to Explore Heritage This Festive Season

As the nation gears up to celebrate Merdeka and Malaysia Day, AFA PRIME Berhad, the company that manages the Kuala Lumpur-Karak Highway (KLK) and the East Coast Expressway Phase 1 (LPT1), is inviting Malaysians to look beyond the road and rediscover the rich cultural heritage waiting just a short detour away.

Often viewed simply as efficient routes for holiday travel and family reunions, the KLK and LPT1 are in fact “lifelines” that quietly connect travelers to some of Malaysia’s most meaningful historical and cultural treasures. This Merdeka season, AFA PRIME encourages drivers to make their journey more than a commute by exploring these hidden gems.
Five Heritage-Rich Stops Along the East Coast
The highways, managed by AFA PRIME, lead to a series of sites that tell the story of Malaysia’s diverse and resilient past:

- Sungai Lembing: Once a global hub for tin mining and known as the “El Dorado of the East,” this town’s restored tunnels and museum offer a glimpse into the multicultural fabric forged by early migrant workers and locals.
- Sultan Abu Bakar Museum, Pekan: Housed in a colonial-era building, this museum is a curated journey through Pahang’s royal and cross-cultural history, featuring heirlooms, traditional weaponry, and ancient Chinese porcelain.
- Perkampungan Kraf Diraja Tunku Azizah: More than just a craft village, this site in Pulau Keladi is the birthplace of Malaysia’s second Prime Minister, Tun Abdul Razak. Visitors can witness the artistry of Tenun Pahang Diraja silk weaving and explore traditional kampung houses.
- Sri Marathandavar Aalayam Maran Temple: A testament to the deep cultural roots of the Tamil Hindu community along the LPT1 Expressway, this over-a-century-old temple is a sacred site built around a divine tree and draws thousands of devotees to its vibrant festivals.
- AZA Cartoon Gallery: For a lighter, yet equally cultural experience, this gallery celebrates the nation’s cartooning heritage through the works of renowned cartoonist Aza, reminding visitors that art and humor are a vital part of our national story.

As Malaysians travel this festive season, the roads managed by AFA PRIME offer a chance to pause and reconnect with the timeless traditions and vibrant cultures that make Malaysia unique.







