POCO F7 Series Unleashed in Malaysia: Flagship Power at Accessible Prices

TL;DR:

• POCO launches the F7 Series in Malaysia, including the POCO F7 Ultra and POCO F7 Pro, starting from RM 2,299.
• The POCO F7 Ultra features the Snapdragon® 8 Elite Mobile Platform and POCO’s first VisionBoost D7 chipset for extreme performance.
• Both devices boast long-lasting batteries with 120W and 90W HyperCharge respectively, along with advanced cooling technology.
• The POCO F7 Ultra showcases an advanced triple-lens camera system with AI enhancements, while both models offer vibrant displays with eye-care technology.

POCO, a technology brand popular among young tech enthusiasts, has officially launched its highly anticipated F7 Series in Malaysia. The lineup includes the flagship POCO F7 Ultra and the POCO F7 Pro, both designed to deliver top-tier performance and innovative features while maintaining POCO’s commitment to exceptional value. The POCO F7 series is now available for purchase in Malaysia, with prices commencing at RM 2,299.

Unleashing Extreme Power and Performance

The POCO F7 Ultra is powered by the Snapdragon® 8 Elite Mobile Platform, Qualcomm’s most advanced flagship chipset built on a cutting-edge 3nm process. This platform provides a substantial increase in processing power, with CPU performance elevated by up to 45% and GPU performance by 44%, all while achieving significant reductions in peak power consumption. The POCO F7 Ultra achieves an impressive AnTuTu score of 2,843,461, ensuring swift and seamless performance across demanding applications and gaming scenarios.

Furthermore, the POCO F7 Ultra introduces POCO’s first dedicated graphics chip, the VisionBoost D7 chipset, built on an advanced 12nm process. This addition elevates visual effects, providing incredibly immersive gameplay with features like Smart Frame Rate for ultra-smooth 120FPS, 2K Super Resolution for exceptional clarity, and Game HDR for richer contrast. On the video front, Dual-core Visuals technology enhances resolution, frame rates, and HDR quality on platforms like YouTube and Netflix.

Complementing this powerful hardware is Xiaomi HyperOS 2, which offers intelligent and responsive performance. This operating system optimizes system fluidity, enables seamless cross-platform connectivity, and enhances efficiency with smart assistance features. WildBoost Optimization 4.0 further refines the user experience by coordinating the Snapdragon 8 Elite Mobile Platform and VisionBoost D7 chipset, resulting in ultra-smooth gameplay, stable frame rates, improved touch response, and precise game audio, even in demanding titles like Genshin Impact.

Meanwhile, the POCO F7 Pro is equipped with the Snapdragon® 8 Gen 3 chipset, providing a robust balance of speed and efficiency. Running on Xiaomi HyperOS 2, the POCO F7 Pro delivers fast and fluid performance for a wide range of applications and games, supported by WildBoost Optimization 4.0 for smooth gameplay with Smart Frame Rate up to 120FPS.

Advanced Cooling and Long-Lasting Battery

Both the POCO F7 Ultra and POCO F7 Pro incorporate LiquidCool Technology 4.0, featuring a 3D dual-channel IceLoop system with a 5400mm² extra-large loop heat pipe. This advanced cooling solution effectively reduces SoC temperature by up to 3°C, allowing for extended gaming, video editing, and multitasking sessions without performance throttling.

To address battery anxiety, the POCO F7 Ultra packs a 5,300mAh (typ) battery with 120W HyperCharge, achieving a full charge in just 34 minutes, along with 50W wireless HyperCharge. The POCO F7 Pro features a larger 6,000mAh (typ) battery paired with 90W HyperCharge for extended usage. Both devices utilize next-generation charging technologies, including the POCO Surge P3 charging chipset and POCO Surge G1 battery chipset, to optimize charging speed, efficiency, and battery lifespan, retaining over 80% capacity even after 1,600 charging cycles.

Cutting-Edge Camera Systems

The POCO F7 Ultra introduces POCO’s most advanced imaging system to date. Its triple-lens setup includes a 50MP main camera with the Light Fusion 800 image sensor, a flagship-level floating telephoto lens, and a high-pixel ultra-wide camera, covering eight classic focal lengths. The main camera offers four focal lengths, while the floating telephoto lens enables macro shots, 2.5X optical zoom, and 5X in-sensor zoom. The 32MP ultra-wide camera offers a 120-degree field of view.

This system is powered by POCO AISP, POCO’s first AI LM computational photography platform, enhancing image processing efficiency and delivering impressive results with features like 20X UltraZoom Beta and UltraSnap for rapid continuous capture. The POCO F7 Pro features a 50MP main camera with the Light Fusion 800 sensor and an 8MP ultra-wide camera, also leveraging the POCO AISP platform and offering UltraSnap and dual focal length portraits.

Immersive Display and Premium Design

Both the POCO F7 Ultra and POCO F7 Pro feature ultra-slim bezels and advanced eye-care technology, including Circular Polarization Technology, 3840Hz high-frequency PWM dimming, and 16,000-level auto brightness adjustment, all certified by TÜV Rheinland for low blue light and flicker-free operation. The displays offer vibrant clarity with up to 3200 nits peak brightness.

The POCO F7 Series boasts a premium design with advanced gloss-matte craftsmanship on their glass back covers, a matte metal frame, and an IP68 rating for dust and water resistance. The POCO F7 Ultra further features quad-curved glass and POCO Shield Glass for enhanced durability, while the POCO F7 Pro uses Corning® Gorilla® Glass 7i.

Pricing and Availability

The POCO F7 Series is now available in Malaysia.

• POCO F7 Ultra:
  • 12GB + 256GB: RM 2,999 (Early bird price until April 9: RM 2,699)
  • 16GB + 512GB: RM 3,299 (Early bird price until April 9: RM 2,899) – Includes a free Xiaomi 50W wireless charging stand.
• POCO F7 Pro:
  • 12GB + 256GB: RM 2,299 (Early bird price until April 9: RM 2,039)
  • 12GB + 512GB: RM 2,499 (Early bird price until April 9: RM 2,139)

The POCO F7 Series is available online at mi.com, and official POCO stores on Shopee and Lazada. Early bird promotions are valid until April 9, 2025.