Nespresso Unveils “Unforgettable Mornings” Campaign Prioritizing Self-Care Rituals

TL;DR

• Nespresso’s “Unforgettable Mornings” campaign encourages a mindful morning coffee ritual.
• The campaign offers complimentary coffee and studio class discounts in collaboration with The Flow Studio.
• French artist Thomas Lelu adds inspirational mantras to the campaign.
• Nespresso invites coffee lovers to embrace a wellness journey and prioritize self-care.

Nespresso’s new campaign, “Unforgettable Mornings,” encourages coffee lovers to elevate their morning coffee experience into a mindful ritual of self-care.

The Power of Morning Rituals

Nespresso highlights the importance of setting a positive tone for the day, emphasizing the role of coffee as an integral part of a morning routine. Statistics show that a significant portion of coffee consumption happens in the morning, making it a prime opportunity to prioritize well-being. The campaign encourages coffee lovers to start their day with intention and joy, carving out a moment for themselves each morning.

The Campaign: Unforgettable Mornings with Nespresso and The Flow Studio

To celebrate the power of morning rituals, Nespresso collaborates with The Flow Studio, a leading Malaysian yoga and pilates studio. This collaboration offers a 30-day takeover across six studios nationwide, happening from September 1st to October 1st, 2024, coinciding with International Coffee Day.

Unforgettable Mornings Perks:

• Complimentary Nespresso coffee before and after yoga and pilates sessions from 6 AM to noon.
• Prize giveaways for attending at least six weekday morning classes (Nespresso Vertuo machines, discounts, coffee credits, accessories).
• Exclusive discounts for Nespresso Club Members (mat and reformer classes, group class packages).

A Touch of Inspiration from Thomas Lelu

The campaign features a collaboration with French artist and author Thomas Lelu. Lelu’s witty and relatable morning mantras offer an extra layer of inspiration, encouraging participants to “be the vibe you want to attract” and reminding them that mornings with Nespresso are a gift “from me to me.”
Learn More and Embrace Your Unforgettable Mornings

Visit Nespresso’s website or stores for more information on the “Unforgettable Mornings” campaign. Embrace the wellness journey and create truly unforgettable mornings with Nespresso and The Flow Studio.