Midea Sets Malaysia Book of Records Milestone with Simultaneous Launch of 18 Brand Stores and SMART MASTER Series

TL;DR

• Midea Malaysia achieves a Malaysia Book of Records milestone by simultaneously launching 18 Midea brand stores nationwide, a first for the industry.
• The expansive retail footprint significantly enhances customer experience through improved accessibility, product engagement, and localized after-sales support.
• Midea concurrently introduces the SMART MASTER series, a new suite of AI-powered, IoT-enabled home appliances.
• This strategic national expansion positions Midea for accelerated growth and strengthens its presence in Malaysia’s rapidly evolving smart home market.

Midea Malaysia has achieved a historic milestone, solidifying its aggressive expansion strategy by executing the simultaneous launch of 18 Midea brand stores across the country. This unprecedented national rollout secures Midea recognition from the Malaysia Book of Records for “Most Electrical Appliance Outlets Launching In An Event,” marking a significant achievement in the home appliance sector.

The record-setting expansion encompasses the unveiling of 15 new Midea brand stores, 2 new Midea Pro-Shops, and 1 Kuala Lumpur showroom featuring a refreshed signboard. This single, unified action transforms Midea’s physical retail presence from a non-existent state to an eighteen-store network, underscoring the brand’s commitment to accelerated nationwide growth.

Mark Tam, Managing Director of Midea Malaysia, articulates that this simultaneous launch transcends mere expansion; it fundamentally transforms how consumers interact with the brand. With an increased number of customer touchpoints nationally, Malaysians now benefit from the opportunity to experience Midea’s smart home solutions firsthand, engage in direct consultations with product specialists, and access localized, reliable after-sales support. This aggressive expansion, built on strong momentum, aims to position Midea as Malaysia’s preferred smart home partner.

SMART MASTER: Ushering in the Future of Connected Living

Concurrently with the retail milestone, Midea introduced the highly anticipated SMART MASTER product series to the Malaysian market. This new suite of innovations reflects Midea’s overarching vision: to integrate intelligent, user-centric technologies into everyday domestic environments.

The SMART MASTER series represents a sophisticated collection of intelligent technologies embedded across Midea’s diverse appliance range. These appliances are designed to utilize AI and smart sensors to autonomously understand, adjust to, and respond intelligently to specific user requirements.

The unveiling included a broader showcase of Midea’s latest home innovation solutions across various categories, featuring product lines such as the Avigator series, the Insta-Fit Master series, the Laundry Suite, and specialized appliances like the L-Shaped Cooker Hood MCH-90XS38 (RFID) and the Built-In Gas Hob (MGH-2590GL (RFID)). Additional products, including the Robotic Vacuum Cleaner V12 and the Bladeless Fan, further demonstrate Midea’s commitment to a holistic, connected ecosystem.

These innovations reinforce Midea’s mission to elevate smart living through a fully integrated and user-centric approach. The system incorporates IoT-enabled appliances linked via the SmartHome app, alongside RFID and Wi-Fi connectivity, which collectively facilitate seamless remote operation and automation. This sophisticated design ensures a home environment that intuitively adapts to daily needs. Furthermore, Midea’s dedication to energy-efficient engineering strengthens this ecosystem, promoting real-time sensing and cross-device coordination to deliver a truly cohesive and effortless smart home experience.

Strategic Market Positioning and Future Outlook

The comprehensive, simultaneous launch and expansion effort signals Midea’s resolute dedication to providing an improved customer experience through modern retail spaces that align with its new corporate identity. This strategy also significantly enhances product accessibility across more regions in Malaysia. With rising market demand for connected living solutions, Midea aims to empower a greater number of households to adopt intelligent home technologies through both its expanded retail footprint and its next-generation, AI-powered appliances.

This notable milestone solidifies Midea’s status as one of the fastest-growing home appliance brands in the country. Looking ahead to 2026, Midea projects robust growth, targeting an approximate $20\%$ growth trajectory. This growth will be primarily fuelled by the surging local demand for energy-efficient and smart-home solutions. The brand plans to continue expanding and upgrading its Brand Store network, strengthening dealer partnerships, and further enhancing its after-sales service capabilities nationwide. Backed by a strong product roadmap and a deepening focus on customer experience, Midea is strategically positioned for sustained success and reinforces its leadership within Malaysia’s home appliances sector.

Exclusive Launch Promotions

To commemorate the grand opening of the first 18 Midea brand stores, the company is offering a series of exclusive promotions throughout December:

• Gift with Purchase (1 – 31 December 2025): Customers purchasing selected Midea products will receive an exclusive gift, available while stock quantities last.
• Spin & Win (3 – 10 December 2025): Customers who spend RM288 and above on Midea products in a single receipt at participating stores are entitled to one Spin-the-Wheel chance to win prizes.
• Spend & Win (3 – 31 December 2025): Customers who spend RM488 and above on any Midea products in a single receipt qualify for the Spend & Win contest, with attractive prizes available.