LG PuriCare™ AeroFurniture Gets an Artistic Makeover with Kenji Chai

TL;DR:

• LG collaborates with street artist Kenji Chai on designs for the LG PuriCare™ AeroFurniture.
• The collaboration is part of the LG PuriCare™ AeroFurniture x Double Joys Festival.
• Purchases during the festival include a limited-edition sticker and a coffee cup.
• The designs transform the air purifier into a personalized piece of home décor.

LG Malaysia has partnered with renowned Malaysian street artist Kenji Chai to create a limited-edition collection of tabletop stickers for its LG PuriCare™ AeroFurniture. This collaboration transforms the multi-purpose air purifier into a personalized piece of home décor, blending cutting-edge technology with artistic flair.

From Functional Appliance to Artistic Expression

The LG PuriCare™ AeroFurniture, known for its minimalist design and smart features like air purification, wireless charging, and mood lighting, now serves as a canvas for Kenji Chai’s artistic storytelling. His three exclusive sticker designs elevate the appliance from a functional item to a meaningful piece of home décor.

Kenji Chai’s Exclusive Designs: Stories of Life and Culture

Kenji Chai’s designs for the LG PuriCare™ AeroFurniture include:

• Life’s Good: This design celebrates life’s simple pleasures with cheerful colors and playful motifs, embodying LG’s core philosophy of finding joy in everyday moments.
• Unity in Colours: This design weaves together cultural heritage and modern expression, fusing Malaysia’s diverse cultural landscape with Kenji’s distinctive street art style.
• Chaigo: Featuring Kenji’s iconic character, this design represents resilience and dreams, inspiring homeowners to pursue their aspirations.

A Collaboration of Art and Innovation

“At LG, we believe a home reflects who we are,” shared Justin Choi, Managing Director of LG Electronics Malaysia. “Collaborating with Kenji Chai has been an eye-opening partnership to transform LG PuriCare™ AeroFurniture into a work of art that enhances its surroundings and provides a deeper connection to the space it occupies. We hope to have more partnerships such as this where we bring the good life to the homes that LG products dwell in for the family.”

Kenji Chai infused his signature style into this project, creating designs that inspire joy, individuality, and creativity. “We all have our own interpretations, and for me, these artworks tell a story of what ‘life’s good’ truly means – celebrating the little things that bring us joy, reflecting our homeland in today’s world, exploring what unites us through culture and aesthetics, and finally, sharing the journey of Chaigo, my personal story of resilience and optimism,” explained Kenji.

LG PuriCare™ AeroFurniture x Double Joys Festival

The collaboration is part of the LG PuriCare™ AeroFurniture x Double Joys Festival, which runs until March 31st, 2025. Each purchase of the LG PuriCare™ AeroFurniture during this period includes one of Kenji’s exclusive stickers and a Montigo Sense Coffee Cup. This offers homeowners the opportunity to personalize their living spaces with both art and innovative technology.

This partnership highlights LG’s commitment to innovation that aligns with contemporary interior design trends. Kenji’s designs transform the LG PuriCare™ AeroFurniture into a piece of décor that not only purifies the air but also enhances the room’s ambiance.