Kingston Dominates 2024 SSD Channel Shipments, Secures 36% Global Market Share

TL;DR

• Kingston Technology is confirmed by TrendForce as the number one third-party supplier of SSDs in the channel for the entirety of 2024.
• Kingston commanded a massive 36% of total global unit shipments, maintaining a substantial lead over the second-place supplier, who accounted for only 13%.
• Despite a 14% year-over-year decline in channel SSD shipments due to weak consumer demand, the market anticipates growth driven by AI integration in PCs and edge devices.
• Kingston significantly expanded its portfolio with new products across client (NV3), data center (DC2000B), and external segments (Red Dot Award-winning XS1000).

Kingston Technology, a globally recognized leader in memory and storage solutions, solidifies its commanding position in the industry. The firm announced on November 24, 2025, that it has been named the top third-party supplier of SSDs in the channel for the entire 2024 calendar year, a distinction bestowed by the authoritative research firm, TrendForce. This achievement marks a substantial reinforcement of Kingston’s dominance in the market.

According to the data furnished by TrendForce, Kingston accounted for an overwhelming 36% of the total units shipped globally in 2024. This figure represents both sustained leadership and continued market share growth over the previous year. The magnitude of this lead is particularly significant, as the runner-up supplier in the channel market only secured 13% of the total shipments, firmly establishing Kingston as the undisputed production leader. This success is primarily attributed to Kingston’s pervasive channel presence worldwide, its comprehensive and top-tier SSD portfolio, and its demonstrated commitment to exceptional customer support.

Market Dynamics and Future Growth Drivers

While Kingston celebrates its leadership, the broader retail SSD market experienced notable challenges throughout 2024. TrendForce findings indicate that retail SSD sales faced headwinds due to persistent soft consumer demand and the full saturation of notebook SSD attach rates, which reached 100%. Consequently, channel SSD shipments registered a 14% decline year-over-year.

However, the outlook for future growth remains optimistic, anchored by evolving technological trends. The expanding integration of Artificial Intelligence (AI) in both PCs and edge devices is widely anticipated to stimulate renewed demand. This AI proliferation requires high-capacity and high-performance SSDs to manage and process the immense data loads generated by AI applications. Therefore, manufacturers that prioritize advanced technical integration, strategic channel development, and robust brand positioning are projected to be optimally equipped to capitalize on this next significant wave of growth within the SSD market.

Strategic Portfolio Expansion

In a deliberate effort to meet diversified market needs and preempt future technical requirements, Kingston significantly expanded its SSD portfolio throughout 2024. This expansion covered a wide range of products across client, data center, industrial, and external segments.

For the client segment, Kingston introduced the NV3 PCIe 4.0 NVMe SSD. This product offers high-capacity, $4\text{x}4$ NVMe PCIe performance in a compact form factor, strategically enhancing Kingston’s offerings for the everyday consumer and system builder.

In the critical data center arena, the company released the DC2000B. This is a high-performance PCIe 4.0 NVMe M.2 SSD, specifically engineered to function as an internal boot drive for high-volume rack-mount servers, addressing the stringent demands of enterprise infrastructure.

Additionally, Kingston garnered design recognition by unveiling a new red-colored XS1000 External SSD, which notably earned the 2024 Red Dot Award for Product Design.

The firm also refreshed its line of Industrial solid-state drives. These next-generation, locked-BOM (Bill of Materials) SSDs are tailored for system builders and design engineers, providing robust storage capabilities. They are ideally suited for deployment in rigorous, demanding environments such as self-service kiosks, digital signage, robotics, point-of-sale (POS) systems, and video surveillance applications, confirming Kingston’s ability to serve niche, high-reliability sectors.

Commitment to Partnerships

A representative from Kingston expressed immense pride in the achievement, stating, “Our commitment to customers and channel partners has fueled the growth of our SSD business. This achievement reflects the dedication of our team, and we are grateful to celebrate this success together.” This sentiment underscores the vital role that strong partnerships and consistent customer focus play in maintaining leadership within the highly competitive technology solutions landscape. Users seeking further information on Kingston’s products can visit kingston.com.