Infinix, a prominent player in smart technology, proudly shares its remarkable growth in Q3 2023, securing a position among the top 10 global smartphone brands by shipments, as per IDC’s Worldwide Quarterly Mobile Phone Tracker. The report reveals that Infinix achieved an unprecedented year-on-year increase of 4.2 million units, marking a substantial growth of 74.8% when compared to the same quarter last year. This significant achievement reflects Infinix’s commitment to making cutting-edge technology accessible to a broader audience.
“We focus on the preferences of today’s youth, delivering smart devices that combine state-of-the-art technology with style. Our recent products, such as the GT 10 Pro and ZERO 30 series, have received acclaim for their affordability and reliable gaming and vlogging capabilities. Our growth in Q3 2023 underscores our dedication to innovation, cost-effectiveness, and customer satisfaction,” stated Benjamin Jiang, CEO of Infinix.
Prioritizing Gen Z
Infinix, with a keen understanding of young consumers, has left its mark in over 70 global markets. The brand’s recognition is rooted in groundbreaking technologies, exemplified by features like the pioneering Ultra HD (4K/60FPS) front camera in the ZERO 30 5G and the GT 10 Pro, celebrated for its cyberpunk style and top-tier gaming performance.
Strategic partnerships and brand awareness initiatives have propelled Infinix into the top 10 global smartphone brands. Collaborations with prominent events like the Venice International Film Festival and associations with gaming entities like PUBG Mobile Global Championship have expanded the brand’s reach, resonating with a diverse audience.
Emerging Market Success
Infinix’s success is particularly notable in emerging markets such as Nigeria, Indonesia, and the Philippines, signaling a commitment to global expansion. With an eye on long-term goals, the company emphasizes building a robust e-commerce foundation to ensure a direct and cost-effective means of reaching consumers.