HUAWEI Pura 80 Launches in Malaysia, Blending Ultra Chroma Camera with Advanced AI Features
TL;DR:
- HUAWEI Malaysia has launched the HUAWEI Pura 80, the latest addition to its flagship smartphone series, following the successful debut of the Pura 80 Pro and Ultra models.
- The device is centered on its Ultra Chroma XMAGE Camera system, which includes a 50 MP Ultra Lighting Camera and a 12 MP periscope telephoto lens with up to 50x digital zoom.
- The HUAWEI Pura 80 integrates advanced AI features like AI Removal for easy photo editing, AI Best Expression for perfect group shots, and AI Gesture Control for hands-free operation.
- It boasts a durable design with second-generation Kunlun Glass, a powerful 5170 mAh battery with 66W wired and 50W wireless SuperCharge, and a vibrant LTPO OLED display.
- The HUAWEI Pura 80 is available for pre-order in Malaysia for RM3,299, with a special pre-order offer that includes a RM500 voucher, bringing the price down to RM2,799, along with a suite of free gifts.
HUAWEI Pura 80: The Perfect Union of Technology and Art
HUAWEI Malaysia today officially launched the HUAWEI Pura 80, a smartphone that combines cutting-edge photography, intelligent AI capabilities, and a refined design. Building on the success of its Pro and Ultra siblings, the Pura 80 is set to provide a new benchmark for users who value both performance and aesthetic sophistication.
“The HUAWEI Pura 80 represents a new evolution in our commitment to tech-fashion aesthetics and intelligent innovation,” said a spokesperson for HUAWEI Malaysia. “It’s designed to empower users to effortlessly capture and create beautiful content, ensuring every shot is a masterpiece and every interaction is seamless.”
Intelligent Imaging for Effortless Photography
At the heart of the HUAWEI Pura 80 is its Ultra Chroma XMAGE Camera system. The camera is equipped with a 50 MP Ultra Lighting Camera, a 13 MP ultra-wide lens, and a 12 MP periscope telephoto lens that supports 5.5x optical and 50x digital zoom. This advanced hardware works in tandem with AI features such as AI Removal, which effortlessly erases unwanted objects from photos, and AI Best Expression, which automatically creates the perfect group photo.
Designed for Performance and Durability
The HUAWEI Pura 80 is not only a photographic powerhouse but also a marvel of design and durability. Its sleek flat-edge screen and frosted matte glass back are protected by second-generation Kunlun Glass, which is 20 times tougher than standard glass.
Performance is powered by a robust 5170 mAh battery, supported by 66W wired and 50W wireless HUAWEI SuperCharge. The LTPO OLED display with a 1-120 Hz adaptive refresh rate ensures a smooth and vibrant visual experience, while intelligent AI features like AI Gesture Control and AI Messaging enhance daily usability and privacy.
Pre-Order and Availability
The HUAWEI Pura 80 is available for pre-order in Malaysia from now until September 7, 2025. The retail price is RM3,299, but customers who pre-order will receive a RM500 voucher, bringing the price down to an attractive RM2,799.
Pre-order customers will also receive free gifts, including a HUAWEI Band 8, a HUAWEI Scale 3, and one year of HUAWEI Care+. The phone is available at HUAWEI Official Website, the HUAWEI Official Facebook page, or Instagram.
