TL;DR:

  • Hisense becomes the first Official Partner of the FIFA Club World Cup 2025.
  • The partnership strengthens the existing relationship between FIFA and Hisense.
  • The new tournament will feature 32 top clubs from around the world, kicking off in Miami in June 2025.
  • Hisense aims to leverage the partnership for brand promotion and global expansion.

In a significant development for the world of football, FIFA has announced Hisense as the first Official Partner of the new FIFA Club World Cup 2025™. This exciting partnership marks a continuation of the successful collaboration between the two organizations that began in 2017.

The announcement was made at a special event held in Shanghai, China, attended by key figures from both FIFA and Hisense.

Aligning with Global Ambitions

Hisense, a leading global brand in consumer electronics and home appliances, views this partnership as a strategic opportunity to further its global reach and brand recognition. By becoming a tournament partner for the prestigious FIFA Club World Cup™, Hisense aims to amplify its sports marketing strategy and solidify its position as a key player in the global market.

Innovation and Fan Engagement

Speaking at the launch event, FIFA President Gianni Infantino highlighted the shared vision between FIFA and Hisense. He emphasized Hisense’s commitment to innovation and technology, which aligns perfectly with FIFA’s vision for the new Club World Cup™. This innovative spirit promises to revolutionize fan engagement, both on and off the field, during the tournament.

A History of Success

Hisense’s partnership with FIFA dates back to 2017, when they became the first Chinese consumer electronics company to sponsor the FIFA World Cup™. This commitment to collaborating with the world’s leading football organization underscores Hisense’s dedication to being a visionary partner that brings fans closer to the beautiful game.

Hisense Group Chairman Jia Shaoqian expressed pride in becoming an Official Partner of the FIFA Club World Cup 2025™. He emphasized the tournament’s focus on elite competition, bringing together the top clubs from across the globe. This aligns perfectly with Hisense’s own pursuit of excellence and its commitment to creating top-quality products.

Technological Showcase

As a pioneer in AI televisions, Hisense plans to showcase its cutting-edge technology throughout the FIFA Club World Cup™. This includes the innovative Xinghai large model, which continuously upgrades the user experience across various appliance categories. This focus on user-centric technology positions Hisense as a leader in the field.

A Landmark Tournament

The new FIFA Club World Cup™ promises to be a landmark event for global club football. Held every four years, the inaugural edition will kick off in Miami on June 15th, 2025. The tournament will culminate in a thrilling final on July 13th, 2025, held in the New York/New Jersey area. With cutting-edge technology, a focus on fan engagement, and world-class competition on the pitch, the FIFA Club World Cup 2025™ promises to be an unforgettable experience for football fans worldwide. For more information, visit https://www.fifa.com/en/tournaments/mens/club-world-cup/usa-2025.

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