Haier Redefines the Malaysian Kitchen with Space Fit Refrigerator Series

TL;DR:

• Haier Malaysia has launched the new Space Fit refrigerator series, addressing the demand from over 80% of urban Malaysians for a clutter-free, integrated home.
• The series features groundbreaking innovations like a 0cm installation gap, Bottom-front Heat Release, and a 108° Dual-Axis Hinge for a seamless, built-in look.
• Beyond design, the refrigerators include advanced food care technologies such as the HCS Humidity Control System and ABT Pro for hygiene.
• Haier also highlighted its global partnerships with Premier League champions Liverpool and Champions League winners Paris Saint-Germain, reflecting its “Play with the Number Ones” brand philosophy.
• The Haier Space Fit series is priced from RM6,999 and is currently available with special launch promotions in September.

Seamless Living: The Kitchen Appliance as an Architectural Feature

Haier Malaysia today announced a revolution in kitchen design with the launch of its new Space Fit refrigerator series. Engineered to perfectly align with the growing trend among urban Malaysians for integrated, serene living spaces, this new lineup transforms the refrigerator from a bulky appliance into a seamless part of a home’s architecture.

“We believe a home is a reflection of personal well-being, and the kitchen should be a sanctuary rather than a source of stress,” said Fan Jing, Managing Director of Haier Malaysia. “The Space Fit series is our answer to this consumer mindset. It was engineered not just as an appliance, but as an integrated part of the home’s architecture, a subtle and elegant feature that helps create a tranquil living space.”

An Ingenious Fusion of Form and Function

The Space Fit series is a triumph of design, built around the core philosophy of “The Art of Seamless Living by 0cm.” Its most innovative features are engineered to maximize space and create a sophisticated, built-in aesthetic:

• 0cm Installation Gap: The refrigerator can be installed perfectly flush with surrounding cabinetry, eliminating unsightly gaps and visual clutter.
• Bottom-front Heat Release: This unconventional cooling technology channels airflow from the bottom front, allowing for a flush, side-by-side installation without compromising performance.
• 108° Dual-Axis Hinge: This clever hinge allows internal drawers to glide out fully, even when the door is opened at a 90° angle, solving a common problem in compact kitchens.

A Holistic Approach to Modern Wellness

Beyond its elegant design, the Space Fit series prioritizes wellness and convenience. The HCS Humidity Control System and Fresher Shield work together to keep food in optimal condition for longer, helping reduce waste and save money. For hygiene, the ABT Pro technology generates reactive oxygen ions that sterilize and deodorize the unit, eliminating 99.9999% of bacteria.

Every detail is crafted to simplify life, from the dedicated Beverage Zone to the fully automatic Smart Ice system that provides ice on demand. This holistic design supports the fast-paced urban lifestyle, creating a more serene, efficient, and enjoyable home.

Pricing and Exclusive Launch Promotions

The Haier Space Fit series is priced from RM6,999. To celebrate the launch, Haier Malaysia is offering exclusive promotions for a limited time in September.

Customers who purchase the refrigerator at any Haier Brand Shops, authorized dealers, and major retailers nationwide are entitled to a special promotion, which includes an instant savings of RM500, a gift set worth RM300, and a Touch ‘n Go voucher worth RM500.