Haier Malaysia Elevates Home Laundry with AI-Powered L+ Washing Machine: Pricing and Availability

TL;DR:

• Haier Malaysia has launched the premium L+ Washing Machine, an AI-powered washer dryer designed for superior laundry hygiene and care.
• This flagship appliance features AI Smart Wash technology, capable of handling diverse laundry loads with one-touch operation.
• The launch aligns with Haier Malaysia’s strategy to expand its high-end appliance portfolio, with 10 more mid-to-high-end products planned for H2 2025.
• The L+ Washing Machine is priced at RM16,599, with special launch promotions offering significant rebates and e-wallet credit for early buyers in Malaysia.

Kuala Lumpur, 22 May 2025 – Setting its sights firmly on industry leadership, Haier Malaysia today significantly strengthened its premium home appliance portfolio with the official introduction of the Haier L+ Washing Machine. This innovative appliance is an AI-powered washer dryer that incorporates advanced heat pump technology. As the company’s new flagship model, the L+ Washing Machine integrates sophisticated laundry AI Smart Wash technology, alongside precisely programmed washing and drying cycles, promising to redefine laundry care in Malaysian households.

Fan Jing, Managing Director of Haier Malaysia, elaborated on the company’s strategic direction: “At the Haier Southeast Asia Conference in December 2024, we unveiled our five-year strategic roadmap to solidify Haier Malaysia’s market position, with a mid-term target of attaining 17.4% market share in home appliances. Based on our performance thus far, we are on track. For the first quarter of 2025, Haier Malaysia’s total revenue grew by 20% against the same period last year. All our product categories experienced encouraging growth, including our washing machine category which saw a 21% expansion in the first quarter of 2025.”

Mr. Jing continued, “To continue powering our growth, we are focusing on high-end products that provide convenience to meet today’s modern lifestyles. In line with this, we are excited to introduce the Haier L+ Washing Machine, our top-of-the-range product that is ideal for discerning consumers who appreciate a smart machine that effortlessly removes stains such as curry, coffee, ink, and blood on all kinds of fabric and attire. The Haier L+ Washing Machine leads our premium product launches for 2025. We will be introducing another 10 new mid-to-high-end products for the Malaysian market in the second half of this year to cater to broader consumer needs. All these products are developed with ‘More Creation, More Possibilities’ in mind to enhance everyday living through purposeful innovation and refined craftsmanship. We will continue investing in research and development to ensure our products keep pace with evolving lifestyles.”

Haier L+ Washing Machine: “One & Done” Laundry Excellence

Designed for discerning customers who prioritize quality and efficiency, the Haier L+ Washing Machine elevates the standard for smart, sustainable laundry solutions. Through cutting-edge innovation and intelligent features, it aims to deliver refined washing and drying results, often in under one hour.

Built with AI Smart technology, the machine offers unparalleled convenience, enabling users to monitor and manage laundry cycles remotely. Its impressive 607mm Super Drum Plus provides a generous washing space, capable of accommodating larger loads, including bulky items like curtains and duvets.

The advanced AI Wash and Dry function takes laundry efficiency to the next level. It automatically detects the weight of each load, meticulously adjusting water and drying settings to optimize resource use and minimize fuss for every wash cycle. Furthermore, the machine incorporates a Smart Dosing system that precisely dispenses detergent, softener, and bleach in the exact amounts needed, ensuring optimal care for all types of fabrics and conditions.

The Haier L+ Washing Machine comes equipped with an extensive selection of 20 washing and 17 drying programs, covering a wide range of laundry needs. It boasts a specialized function designed to remove 26 different types of stubborn stains, from fruit juices and soy sauce to ink and lipstick, effectively tackling challenging spots on items ranging from shirts and puffer jackets to sofa covers.

Beyond its washing capabilities, the Haier L+ Washing Machine seamlessly integrates advanced drying technologies, eliminating the need for separate machines. The Dual Engine Three Inverter System provides precise temperature control and rapid drying, capable of delivering a perfect wash and dry for 12 shirts in just 59 minutes. This system can also dynamically alter its speed based on the load’s weight, thereby conserving energy and extending the machine’s lifespan. An extra-large multi-layer filtration system efficiently captures pet hair, dander, and dust, leaving clothes exceptionally clean, fresh, and skin-friendly.

In addition to these features, the L+ Washing Machine incorporates UV sterilization, drying sterilization, fabric care sterilization, and a mite removal function for enhanced hygiene and peace of mind. Its Ultra Reverse Technology significantly reduces creases while promoting even drying, utilizing an independent inverter fan and motor to circulate air both clockwise and anticlockwise.

To ensure freshly laundered clothes maintain a pleasant scent and contribute to a fresh living environment, the Ultra Fresh Air function keeps clothes fresh for up to 12 hours after washing and drying. This is achieved by circulating ducted air through a large fan, ensuring garments remain fresh and minimizing the stress of forgetting to remove them promptly after a wash cycle.

Demonstrating a deep understanding of consumer preferences, Haier has also integrated I-Refresh technology into the L+ Washing Machine. This feature helps care for items that cannot be easily washed or dry-cleaned. I-Refresh utilizes warm air and steam to effectively remove unpleasant odors, making it particularly ideal for lightly soiled delicate garments.

The ease of use is further enhanced by the washer dryer’s impressive 10.1-inch LCD Smart Screen, currently the largest on the market. This large display allows users to seamlessly interact with its intuitive and responsive control interface. When in operation, the machine remains remarkably quiet, thanks to its Direct Motion Motor, which is exceptionally stable, long-lasting, and energy-efficient, contributing to reduced maintenance and lower electricity bills.

Pricing and Availability in Malaysia

The Haier L+ Washing Machine is priced at RM16,599 and is now available for purchase at all Haier Brand Shops, authorized dealers, and major retailers nationwide across Malaysia.

In conjunction with its launch, Haier Malaysia is running a special time-limited promotion for the L+ Washing Machine:

• From May 22 to May 25, 2025: Customers who purchase an L+ Washing Machine during the roadshow period at Pavilion Bukit Jalil will be entitled to a special promotional price of RM12,999, in addition to receiving up to RM2,000 Touch ‘n Go eWallet credit rebate.
• From May 26 to August 31, 2025: Haier Malaysia is offering customers up to RM1,000 Touch ‘n Go eWallet credit rebate at selected outlets.

These launch promotions provide a compelling incentive for Malaysian consumers to experience Haier’s latest premium laundry innovation.