DENZA Officially Launches in Malaysia with the D9 Luxury MPV
TL;DR:
- DENZA, BYD’s premium sub-brand, launches in Malaysia with the D9 MPV.
- The D9 combines elegant design, advanced technology, and sustainable performance.
- Two variants are available, with different features and pricing.
- DENZA has partnered with DEVIALET for enhanced audio experience.
DENZA, the premium sub-brand of BYD, has officially launched in Malaysia with its flagship model, the DENZA D9. DENZA aims to redefine luxury mobility by combining elegant design, innovative technology, and sustainable performance.
This expansion into the premium segment reflects BYD’s commitment to continuous innovation and greener mobility.
“Redefining Sophistication”: A New Era of Luxury Driving
“Today marks a momentous occasion for DENZA as we officially launch in Malaysia, offering an innovative vehicle that redefines luxury driving,” said Liu Xueliang, General Manager of BYD Asia Pacific Auto Sales Division.
“DENZA not only offers cutting-edge technology but also provides sustainable benefits aligned with a vision of an emission-free future. DENZA’s technology has already received an overwhelmingly positive response from global consumers, and we are incredibly enthusiastic to receive the same positive response from the Malaysian public.”
From Joint Venture to BYD Subsidiary
Established in 2010 as a 50-50 joint venture between BYD and Mercedes-Benz, DENZA combined BYD’s technology with Mercedes-Benz’s luxury heritage. Following restructuring in 2021 and 2024, DENZA is now a wholly-owned subsidiary of BYD. The launch of the D9, a luxury MPV, highlights DENZA’s success and global appeal.
Since its first model in 2014, DENZA has positioned itself as a premium brand, offering elegant models across the SUV, MPV, and sedan segments. The DENZA D9, launched in 2022, embodies this vision, providing comfort and safety for both business and personal use.
Leading Innovation in the Premium MPV Segment
DENZA leads with advanced technology in the premium electric MPV segment. The e3 system encompasses three electric motors, rear-wheel steering, Cell-to-Body (CTB) technology, and Vehicle Motion Control (VMC) for superior performance. The DiSus intelligent body control system, featuring DiSus-C active suspension and DiSus-A for dynamic adjustments, maximizes comfort and optimizes off-road capabilities.
DENZA emphasizes an exceptional driving experience through continuous innovation. Owning a DENZA represents a modern lifestyle focused on comfort and quality.
Eagle Zhao, Managing Director of BYD Malaysia Sdn. Bhd., shared, “The introduction of DENZA caters to the needs of diverse drivers within Malaysia, offering a more premium selection while expanding the product portfolio of BYD. With the launch of our first model, the DENZA D9 is our first pure electric EV MPV that combines advanced innovation, elegant design, and luxurious features. We look forward to seeing Malaysians experiencing DENZA and its premium and cutting-edge technology features.”
Partnership with DEVIALET: A Holistic Sensory Experience
DENZA has partnered with French luxury audio brand DEVIALET. This collaboration blends smart technology with a holistic sensory experience. DENZA recognizes that true luxury encompasses an immersive journey. DEVIALET’s renowned sound engineering and design align with DENZA’s pursuit of innovation, luxury, and performance.
DENZA plans to collaborate with more premium brands to explore the possibilities of technology and luxury.
Availability and Pricing
The DENZA D9 is available in Arctic White, Cosmos Black, and Whale Sea Blue exterior colors, with Beige and Brown interior options.
Two variants are available:
- DENZA D9 Advanced (FWD): RM 259,000
- DENZA D9 Premium (AWD): RM 309,000
The DENZA D9 comes with an up to 8-year/160,000 km battery warranty (SOH >70%), an 8-year/150,000 km drive motor and motor controller warranty, and a 6-year/150,000 km vehicle warranty.
Customers can experience the DENZA D9 at the launch event at The Landing, KL Base from February 21st to 23rd, with test drives and showcases. Registration is recommended.
