ASUS is set to redefine the boundaries of technology with its virtual launch event, “In Search of Incredible: Transcendence,” scheduled for CES 2024. The event promises to unveil sustainability milestones, AI breakthroughs, and innovative products spanning ASUS’ entire portfolio.

In Search of Incredible: Transcendence Highlights:

  1. Sustainability at the Forefront: ASUS prioritizes eco-friendly practices, reducing carbon footprint, and incorporating recycled materials in product design.
  2. AI-powered Solutions: Harnessing the potential of AI for sustainable, user-friendly experiences, and optimizing power consumption.
  3. Diverse Product Lineup: A showcase of cutting-edge laptops, displays, desktops, and mini-PCs, embracing innovation and sustainability.

January 10, 2024, at 01:00 a.m. Taipei Tim

The virtual event, slated for January 10, 2024, at 01:00 a.m. Taipei Time, will be hosted on a dedicated ASUS event site. ASUS aims to cover announcements for the creator, consumer, business, networking, display, desktop, and mini-PC line-ups.

The commitment to sustainability extends to ASUS’ efforts in creating a circular economy, increasing the use of recycled materials, adopting sustainable packaging, and maintaining energy-efficient supply chains.

ASUS recognizes the evolving needs of consumers, emphasizing multitasking capabilities and mobility. The event will introduce ASUS NUC PCs, born from the collaboration with Intel, catering to the demand for compactness and efficiency.

AI Adoption

Moreover, ASUS acknowledges the significance of user experience and integrates AI applications, including Microsoft Copilot, into its products. The adoption of AI not only enhances functionality but also contributes to power consumption optimization, aligning with ASUS’ Design Thinking philosophy.

The virtual launch will be followed by hands-on demonstrations and testing of ASUS products at the ASUS & ROG CES 2024 Media Showroom in Las Vegas on January 8-11.

Join ASUS online at ASUS CES Event to witness the unveiling of their latest innovations. For an in-person experience, visit The Venetian Expo Meeting Room #3102 from January 8-11.

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